IGN ENTERTAINMENT ANNOUNCES IPHONE APPLICATION FOR APPLE APP STORE

Brisbane, Calif.– July 10, 2008– IGN Entertainment ( http://www.ign.com), the Web's leading videogame and entertainment destination, today announced that its new application developed exclusively for the iPhone will be available starting today from the Apple App Store. The IGN Game Reviews Application grants users access to full videogame reviews for titles on a number of gaming platforms, including Nintendo DS, PC, PlayStation3, PSP, Wii and Xbox 360. The application also enables users to customize their platform choices and search IGN’s entire database of videogame reviews.

“IGN is proud to have an application available at the launch of the new Apple App Store, and to extend the IGN experience to users of the iPhone and iPod touch,” said Roy Bahat, GM of IGN.“By providing gamers with our leading reviews on the go, IGN will help millions of iPhone and iPod Touch users make the most informed purchase decisions– especially when they are actually in stores and ready to buy.”

The new IGN application is free of charge and available for download starting today from the Apple App Store at www.itunes.com/appstore.

About IGN Entertainment

IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN's properties reached more than 30 million unique users worldwide in the month of May 2008, according to Internet audience measurement firm comScore Media Metrix. IGN's network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is the Web's number one videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle Websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.

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