IGN Entertainment partners with Reset Media AB to publish IGN Sweden

LONDON 08/03/12 – IGN Entertainment today announces a new partnership with leading games media group, Reset Media AB to publish IGN Sweden ( http://se.ign.com)

IGN Sweden will be under the day-to-day control of Reset Media, with games media veteran Tobias Bjarneby at the helm as Editor-in-Chief.   The site will mix bespoke Swedish language editorial and video content with localised editorial from IGN’s English language teams in the US, UK and Australia.

As Sweden’s largest print games media group, Reset Media was founded in 2004 and is a division of IDG Sweden. The regionalised IGN will complement its respected portfolio, including the community-powered LOADING.SE website LEVEL , the award winning multi-format magazine and ROBOT – a games magazine for kids aged 8-12.  

IGN.com is the world’s most popular games and entertainment network [source: comScore – Jan 2012].  The new IGN Sweden partnership will see the site grow its regional focus and local audience share.  A similar publishing partnership in Germany and Austria with MediaXP has seen IGN Germany ( http://de.ign.com) report significant growth in local traffic in its first six months.

Ian Chambers, International VP & Managing Director, IGN Entertainment said:

“Having experienced our best ever year internationally in terms of readers and revenue, we’re excited to be partnering with the respected team at Reset Media to develop IGN Sweden.”

“Our strategy of teaming up with expert regional publishers allows us to build the IGN brand internationally, connecting with new groups of gamers in their own language.  Our partnerships in Europe are just the beginning of plans for expansion in 2012.”

Daniel Grigorov, CEO of Reset Media AB, added:

"IGN is a veritable goldmine for all types of gamers. It offers a depth, knowledge base and accessibility that no other videogame website in the world can match. It is no coincidence that  IGN.com has been the market leader for more than 15 years. For Swedish gamers, as well as the local industry, the partnership between IGN Entertainment and Reset Media will result in an unprecedented source of information, adapted and curated for our thriving territory."

IGN Sweden is online now at http://se.ign.com


About IGN

IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach 4.5 million unique users in the UK, with a worldwide reach of 40 million unique users (comScore). IGN Entertainment’s network of videogame-related properties (including double GMA award winning games and film site IGN.com) provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.

For more information contact:

Will Guyatt, PR Manager, IGN UK +44(0)203 077 4006.  

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.