14/10/11 – IGN, the world’s largest games and entertainment website, has teamed up with Kerrang! Radio – the UK’s leading rock and alternative radio station, to create the first-ever nationwide daily games news bulletin.
Kerrang! Gaming – Powered by IGN.com is broadcast daily with the minute long bulletin running down the hottest gaming stories, updated at 11am – as well as a weekend summary of the biggest news and new releases.
Kerrang! Radio is listened to by 1.4m people a week across the UK nationwide, through DAB, Freeview and FM in the West Midlands and online at http://www.kerrangradio.com. IGN Entertainment’s UK network reaches 4.5m unique users a month.
Co-produced by Kerrang! Radio and IGN Entertainment, the gaming news bulletins are broadcast seven times a day during the week, and four times a day at the weekend – supporting the station’s news and entertainment output.
Rich Keen, Marketing Director, IGN Entertainment UK, said:
“Today’s consumer enjoys a full range of entertainment, across music, games and film. IGN’s goal is to deliver gaming content to the masses through the media they engage and we are delighted to be working with a partner that shares our vision. Working with Kerrang! Radio we are broadcasting games content to 1.4m music fans a week, delivering a balanced mix of news, whilst introducing our brand to an influential audience.”
Alex Baker, Commercial Programmer and Presenter, Kerrang! Radio, added:
“We have a very large, influential audience here at Kerrang! Radio and they are an audience that we know spend a lot of money on gaming. We were keen to find the coolest and most credible way to bring the latest news and information about the world of gaming to our listeners and who better to help us achieve that than IGN – the world’s largest and most credible games website. With the recently relaxed Ofcom broadcasting code in mind, the commercial possibilities are endless.”
Kerrang Gaming – Powered by IGN.com is broadcast daily on Kerrang! Radio and http://www.kerrangradio.com .
To listen to a sample of Kerrang Gaming – Powered by IGN.com – please visit http://bit.ly/ignukradio .
IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach 4.5 million unique users in the UK, with a worldwide reach of 40 million unique users (comScore). IGN Entertainment’s network of videogame-related properties (including double GMA award winning games and film site IGN.com) provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.
About Kerrang! Radio
Kerrang! Radio plays the freshest new rock/alternative music along with the very finest classic songs. The multiple award-winning station broadcasts nationally to over 1.4million listeners a week and is available on DAB, Freeview, online at www.kerrangradio.co.uk and on 105.2FM in the West Midlands. If you have a Smartphone you can also listen on your device by simply downloading the Kerrang! Radio app!
About Bauer Media
Bauer Media's portfolio of powerful media brands touch over 19 million UK adults every week, connecting audiences with excellent content, whenever, wherever, and however they want. In print, on radio, tv, or online, Bauer Media spans over 80 influential brand names, covering a diverse range of interests, including heat, GRAZIA, Closer, Motor Cycle News, heat, FHM, Parker’s, MATCH!, Magic 105.4, Kiss 100, Kerrang!, Q and Car.
For more information contact:
Will Guyatt, PR Manager, IGN UK 0203 077 4006.