IGN to live stream GAME British Academy Video Games Awards

12/03/12 – IGN, the UK’s largest games website, is building up to its annual live stream of the GAME British Academy Video Games Awards with a dedicated online hub at http://go.ign.com/baftagames2012/.

As official online promotional partner for the Awards, the hub will be the focal point of IGN’s event coverage for fans in the UK and beyond as the ceremony, hosted by Dara O’Briain, is streamed live on Friday, 16 th March from 2100hrs GMT. 

The IGN team will be live tweeting throughout the ceremony on http://www.twitter.com/ignuk  - offering followers a chance to question BAFTA winners, and win some special gaming prizes.

The IGN-BAFTA hub will deliver extensive coverage of the event, bringing a flavour of the Awards to readers around the world, with a mix of interviews and unrivalled editorial insight from the IGN team.

Rich Keen, Marketing Director, IGN Entertainment UK, said:

“We’re proud to be the official online promotional partner of the GAME British Academy Video Games Awards for the second year running.  As the UK’s most anticipated awards, we’ll be promoting the event and BAFTA’s work to millions of IGN readers in the UK around the globe.”

Visit IGN’s Video Games Awards microsite now at http://go.ign.com/baftagames2012/.  The live stream of the Awards will begin at approximately 2100hrs GMT on Friday, 16 th March.  Follow @ignuk on Twitter for the latest BAFTA updates from the Red Carpet and backstage.


About IGN

IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach 4.5 million unique users in the UK, with a worldwide reach of 40 million unique users (comScore). IGN Entertainment’s network of videogame-related properties (including double GMA award winning games and film site IGN.com) provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.


The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning & Events programme that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. For further information, visit www.bafta.org or www.bafta.org/guru.

For more information contact:

Will Guyatt, PR Manager, IGN UK 0203 077 4006.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.