Ignition Entertainment and SNK Playmore Proudly Announce First-Ever Next Generation King of Fighters Game: THE KING OF FIGHTERS

Glendale, CA– March 3, 2009– Ignition Entertainment Ltd., a UTV Enterprise, a worldwide publisher and developer of videogames and SNK Playmore announced today that The King of Fighters XII is releasing worldwide in July 2009 on Xbox 360® and PLAYSTATION®3 computer entertainment system.

The legendary 3-on-3 fighting game series that united rival brawlers from SNK Playmore’s classic arcade franchises celebrates its 15th Anniversary in style with the release of The King of Fighters XII. For the first time in its history, this epic martial arts showdown has undergone a complete graphical overhaul. The antiquated character sprites used over the past 14 years have been dropped in favor of all-new, high-resolution fighters fluidly animating across painstakingly detailed, 100% hand-drawn backgrounds.

“Our development slogan for KOFXII is“KOF Re-Birth” and we’ve aimed to create an entirely new King of Fighters game. To make this a truly unique fighting game, we’ve revolutionized the graphics by creating state of the art visuals - and made no compromises in that process whatsoever,” said Masaaki Kukino, SNK Playmore.

“I couldn’t think of a more appropriate way to commemorate The King of Fighter’s 15-Year Anniversary than with a gorgeously animated, high-definition installment that updates the KOF legacy for a new generation.” said Shane Bettenhausen, New Business Development Director of Ignition Entertainment.“While other fighting games have abandoned the time-consuming process of creating beautiful 2D art, KOFXII fully embraces the refined aesthetic beauty that only human hands can produce.”

For a sneak peek at The King of Fighters XII, check out The King of Fighters’98: Ultimate Match– for PlayStation®2 computer entertainment system packed with footage and content of The King of Fighters XII in every game– in stores today!

Stay tuned to Ignition Entertainment for more information, including screenshots, trailers, and loads of details on new game play features!

ABOUT SNK PLAYMORE:

Headquartered in Osaka, Japan , SNK PLAYMORE CORPORATION (SNK) develops, publishes and distributes interactive entertainment software in Japan , North America, Europe and Asia . Founded in 1978, SNK is one of the largest privately held interactive entertainment content providers in the world.

Known for such franchises as THE KING OF FIGHTERS, METAL SLUG, and SAMURAI SHODOWN SNK continues to be an industry leader by focusing on their rich arcade history. More information on SNK PLAYMORE CORPORATION can be found at www.snkplaymore.co.jp SNK PLAYMORE USA is a wholly owned subsidiary of SNK PLAYMORE CORPORATION.

ABOUT IGNITION ENTERTAINMENT LTD:

Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about Ignition Entertainment Ltd. At www.ignitionusa.com

ABOUT UTV SOFTWARE COMMUNICATIONS LTD:

UTV Software Communications Ltd. is India’s foremost Media&Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com


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