LOS ANGELES - June 27, 2007 - Ignition Entertainment Ltd., a worldwide publisher and developer of software games, announced today that its board of directors has appointed Ajay Chadha as President of Ignition Entertainment’s USA operations. The appointment is the result of Ignition’s ongoing growth effort and is effective immediately.

Ajay founded Ignition Entertainment along with his brother, Vijay Chadha, in April 2002, and until recently held the position of Sales Director; responsible for the company’s worldwide sales and distribution. As the new Ignition USA President, Ajay will focus on securing software titles for US distribution as well as identifying software development partners. Prior to starting Ignition, Ajay was one of the founding members of Planet Distribution Limited where he developed and directed all European sales and distribution channels. Ajay created the company’s own DVD label, Planet DVD, which became one of the most successful growth areas of the business. The company was acquired by Big Ben SA in 2000.

Ignition recently completed a 70% controlling share acquisition by Indian entertainment giant, UTV Software Communication, which sparked a rapid phase of development outreach and growth. The synergy of incoming expertise with UTV presents Ignition Entertainment with many opportunities within the movie and entertainment arena where UTV specializes and is a leading exponent.

Ignition Entertainment has offices in the USA, UK and Japan. The company has a rich history and has sourced, developed and successfully released innovative titles, as well as building alliances to publish titles in a number of territories. Ignition has successfully created its own series of Mercury titles, which will culminate this summer with the acclaimed and eagerly anticipated Mercury Meltdown Revolution for the Wii™.

Please note that Ignition Entertainment USA has relocated their office as of June 15th. The new Ignition Entertainment headquarters are located at 4640 Admiralty Way, Suite 500, Marina Del Rey, CA 90292, phone: 310-496-5758, fax: 310-382-2424.

For further information on Ignition Entertainment and their products please visit www.ignitionent.com


Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about IGNITION ENTERTAINMENT LIMITED at http://www.ignitionent.com


UTV Software Communications Ltd. is India’s foremost Media&Entertainment Company with leadership position in four verticals that includes Motion Pictures, Broadcasting, TV Content and New Media (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange. Walt Disney Inc holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA.

UTV Motion Pictures pioneered the Studio Model in India with operations encompassing Production, Marketing, Distribution and International Co-Productions. Strategic relationships with 20th Century Fox, Walt Disney and Sony Pictures, along with Will Smith’s Overbrook, have positioned UTV as the only South Asian Company in the International Movie Space. Recent releases include Mira Nair’s“The Namesake” and under-Production M. Night Shyamalan’s“The Happening”. Its Indian slate includes the BAFTA nominated Rang De Basanti with a slate of over 12 movies on the floor, along with its International Co-Productions makes it the largest Movie Studio in South Asia.

In New Media, UTV has one of the largest 3D Animated facilities located in Mumbai and after it acquiring controlling stakes in two Gaming Companies i.e. India Games (India’s largest Mobile Gaming company) and Ignition UK (Console Gaming), along with it having under production three of the largest animation movies to come out of India in the next 2 years, it has carved a space as the premier New Media Company in South Asia.

In Television Content, a business with which UTV was founded, the company produces and markets over 20hrs of television programmes a week in multiple languages.

In Broadcasting, after its roaring success of its Kids Channel– Hungama TV to the Number 1 position in 18 months, UTV launches a bouquet of Channels including India's first Youth Entertainment Brand and related channels called "Bindass", a World Cinema Channel entitled "Olive" and a slue of other Channels to be announced soon. UTV will also create its own Distribution Bouquet for its channels.

More information on the group is available at www.utvnet.com

US Ignition Media Contact:

Tracie Snitker

Reverb Communications


209-586-1495 x104

© 2007 Ignition Entertainment. All rights reserved. Ignition is a registered trademark and Mercury Meltdown is a registered trademark of Ignition Entertainment Ltd. Developed by Ignition Entertainment Ltd.™,® and Wii are trademarks of Nintendo.

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.