IGNITION ENTERTAINMENT ANNOUNCES BLACKLIGHT: TANGO DOWN

GLENDALE, CA– March 2nd 2010– Ignition Entertainment, a UTV Media Communication Company, and Zombie Studios are developing Blacklight: Tango Down, a near-future first person shooter that will offer AAA-quality military shooter action in a downloadable package. Blacklight: Tango Down will be available Summer 2010 through Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®Network for PlayStation®3 computer entertainment system, and for personal computer.

“We’re excited to be working on a gripping new franchise that will deliver the intense action, thoughtful tactics and in-depth strategies of today’s best multiplayer shooters immersed in an all new universe that gamers will really sink their teeth into,” said Ajay Chadha, Head of Worldwide Publishing, Ignition Entertainment.“Blacklight: Tango Down is set to change the way gamers view the possibilities of downloadable content because it will offer shooter fans the top quality, deep content and exciting experience that they are used to finding in a retail product but in a downloadable package.”

"We could not ask for a better partner than Ignition,” said Mark Long, of Zombie.“Their digital distribution focus is visionary. It matches the aspirations we have for this franchise which already include a feature film and comic.”

Blacklight: Tango Down is a fast-paced first person shooter based in a new fictional universe called Blacklight. Utilizing the cutting-edge graphical power of Unreal Engine 3, Blacklight: Tango Down’s near-future setting is brought to life with disturbingly detailed and old-world architecture dripping with modern sci-fi lighting and brightly lit advertisements, an effect that causes each environment to appear both futuristically alien as well as hauntingly familiar.

Blacklight: Tango Down will deliver some of the most exciting multiplayer gameplay available in the shooter category and features numerous gameplay styles and functionality. These modes include traditional formats like Deathmatch, Team Deathmatch&Control Point, with other modes being .announced in the build up to launch.

Blacklight: Tango Down will set itself apart from other games by virtue of its incredibly deep customization features. Players will be able to alter and upgrade not only their character through experience gained on the battlefield, but also their weapons. Weapon customizations will unlock as the player gains skill and experience points and will include more basic add-ons like sniper scopes as well as more complex enhancements, such as improved accuracy.

Blacklight: Tango Down is expected to be available in Summer 2010 through Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft, PlayStation® Network for PlayStation®3 computer entertainment system, and PC via various digital outlets. www.playtangodown.com

ABOUT IGNITION ENTERTAINMENT LTD:

Ignition Entertainment Limited is a UTV Media Communication company. Founded in 2002 and headquartered in the U.K. with offices in Los Angeles, Florida and Tokyo. In 2007 it received major investment from UTV Software, a diversified conglomerate based in Mumbai India and listed on the Mumbai and London stock exchanges. UTV has Walt Disney as its major shareholder, which current owns 60% of its common stock. Major titles include the critically acclaimed Muramasa: The Demon Blade and Arc Rise Fantasia, which will ship in June 2010. For more information on Ignition and its products, visit http://www.ignition-ent.com

ABOUT UTV SOFTWARE COMMUNICATIONS LTD:

UTV Software Communications Limited is India’s leading global integrated media house with business interests in Television, Movies, Broadcasting, Games Content and New Media. UTV India&its subsidiaries (UTV) create, aggregate and disseminate content of various genres across varied distribution platforms. Listed on India's premier stock exchange, The Bombay Stock Exchange (BSE), Mumbai UTV is India's only diversified media and Entertainment Company with content creation abilities across platforms and genres. It has subsidiaries with offices across India, UK, USA and Japan. The Walt Disney Company holds a strategic stake in UTV.

More information on the group is available at www.utvnet.com

ABOUT ZOMBIE STUDIOS INC:

Seattle based Zombie Studios is an industry-leading independent developer of transmedia games– games designed to become franchises that can be leveraged into game, movie, television and comic sequels, prequels and related new titles with sustainable consumer appeal and brand recognition. For more information on Zombie, visit www.zombie.com

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,“PlayStation”,“PSP” and are trademarks or registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, Xbox 360, Xbox Live, the Xbox logos, and the Xbox Live logo are trademarks of the Microsoft group of companies and are used under license from Microsoft.

Zombie and the Zombie Logo are registered trademarks of Zombie, Inc. in the United States and elsewhere. Tango Down, and the Tango Down logo, are trademarks of Zombie, Inc.© 2010, Zombie, Inc. All rights reserved.

PR CONTACTS

Danielle Woodyatt, Kat Osman and Mark Robins Lunch PR

ignition@lunchpr.com Tel: 020 7575 3215


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