Ignition Entertainment Announces Partnership With Marvelous Entertainment

Marina Del Rey, Calif. - October 11, 2007– Ignition Entertainment, a worldwide developer and publisher of interactive software, announced today that it has entered into a long-term partnership with Japanese publisher Marvelous Entertainment to bring many of its cult classic arcade games to North America. The first games the companies will partner on include: Bubble Bobble Double Shot for Nintendo DS™, New Zealand Story Revolution for Nintendo DS™ and Rainbow Island Evolution for PSP® (PlayStation®Portable) system. The games will be released in North America in early 2008.

“These games have such classic arcade appeal you will be looking for the slot to put your quarter,” said Ajay Chadha, President of Ignition Entertainment’s US Operations.“Few games stand the test of time, but these three games do. They are iconic classics that every DS and

PSP system owner must have and we are honored to partner with Marvelous to bring them to North America.”

"Marvelous is very excited to work with Ignition Entertainment for the release of these three classic titles in the US,” said Yasuhiro Wada, President of Marvelous Digital Content Company. "Ignition is a really engaged publisher and we are confident that their contribution to these titles will prove to be a success."

Bubble Bobble Double Shot for Nintendo DS™

Bub and Bob are back! Bubble Bobble Double Shot is a respectful return to the series’ roots, bringing Bubble Bobble to the DS with new additions to the classic formula. Based on the original Bubble Bobble arcade game first released in 1986, Bubble Bobble Double Shot stars the two Bubble Dragons, Bub and Bob who move over a system of platforms, busting and pushing bubbles, avoiding enemies and collecting a variety of power-ups. Bubble Bobble Double Shot for DS features a perfect re-creation of Bubble Bobble’s frantic platforming gameplay, complete with all the secrets and fun gameplay that made the original such a rewarding game to master.

Rainbow Islands Evolution for the PSP® system

A cult classic arcade game from Taito, Rainbow Islands Evolution for the PSP system is another sequel in the Bubble Bobble franchise. Set once again in Rainbow Islands, Bub and Bob are now under the shadow of an evil record company who is polluting the ecosystem with a constant, mass-produced musical dirge. Only Bub and Bob have the experience to take on the record company and its seven bosses, setting the stage for a new adventure. The strict vertical ascents of the original have been expanded and extrapolated into three dimensions, with each level's building-block platforms now following perspective and disappearing into the distance.

New Zealand Story Revolution for Nintendo DS™

New Zealand Story Revolution is an accurate re-telling of the timeless 1988 original, The New Zealand Story. Starring Tiki, a plucky Kiwi bird, the gameplay revolves around him rescuing his kidnapped friends from the clutches of a villainous leopard seal. The setting for each of the game’s levels remains untouched from the classic game, though the layouts will be remixed to provide fresh new challenges. The game offers updated high-quality graphics, while also retaining the clean lines of its arcade ancestor.

For more information on these games or any of Ignition Entertainment’s games visit www.ignitionusa.com.

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ABOUT MARVELOUS ENTERTAINMENT

Marvelous Entertainment Inc. founded in 1997, is based on the concept of“Creation of new entertainment integrating music, games and audio visuals.” Marvelous Entertainment Inc. was listed on the JASDAQ market five years after being established and on the Tokyo Stock Exchange 2nd Section on March 9th, 2005.

The Digital Contents Company is the division within Marvelous that plans and develops digital entertainment contents with a focus on video games. Our spirit of free and creative development has resulted in contents that can be enjoyed for a lifetime, like our flagship title“Harvest Moon.” The Company has already moved into the European market and is going forward by expanding its operation into North America and other territories around the world.

ABOUT IGNITION ENTERTAINMENT LTD

Ignition Entertainment Limited, a UTV venture, is a software Developer&Publisher of Handheld and Console games. Created by a core team of Industry veterans with the purpose of building upon their successful track record within the international Games industry, and to bring a fresh new approach to both the development&distribution of original gaming product.

Incorporated in April 2002 from a select group of smaller studios&publishers, Ignition continues its expansion. Considerable Intellectual Property Rights and a healthy back catalogue of established game titles&franchises provide the launch platform for many new ideas&concepts.

At the centre of this is Digi-Guys, Ignitions wholly owned subsidiary– with its roots in both Videogames&High End CGI, Post-Production&VFX for movies. Based in it’s own high-end facility inside the world famous Ealing Studios (London, UK), the studio’s remit is to push far beyond the confines of conventional‘next-gen’ thinking and produce unique, innovative and platform leading Videogames&Digital content across all media, utilising a broad spectrum of Games&Movie CG experience.

UTV, India HQ media group bought a 71 % stake in Ignition in 2007.

With its European HQ in Waltham Abbey (UK) and offices in Tokyo, Japan&Los Angeles, USA plans are being drawn for the release of a number of innovative titles across all major Game Platforms during 2008/9.

ABOUT UTV SOFTWARE

UTV Software Communications Ltd. is India 's foremost Media&Entertainment Company with leadership position in four verticals that includes Motion Pictures, Broadcasting, TV Content and New Media (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange. Walt Disney Inc holds a strategic stake in UTV. It has subsidiaries with offices across India , the UK and USA .

UTV Motion Pictures pioneered the Studio Model in India with operations encompassing Production, Marketing, Distribution and International Co-Productions. Strategic relationships with 20th Century Fox, Walt Disney and Sony Pictures, along with Will Smith's Overbrook, have positioned UTV as the only South Asian Company in the International Movie Space. Recent releases include Mira Nair's“The Namesake” and under-Production M. Night Shyamalan's“The Happening”. Its Indian slate includes the BAFTA nominated Rang De Basanti with a slate of over 12 movies on the floor, along with its International Co-Productions makes it the largest Movie Studio in South Asia .

In New Media, UTV has one of the largest 3D Animated facilities located in Mumbai and after it acquiring controlling stakes in two Gaming Companies i.e. India Games (India's largest Mobile Gaming company) and Ignition UK (Console Gaming), along with it having under production three of the largest animation movies to come out of India in the next 2 years, it has carved a space as the premier New Media Company in South Asia.

In Television Content, a business with which UTV was founded, the company produces and markets over 20hrs of television programs a week in multiple languages.

In Broadcasting, after its roaring success of its Kids Channel– Hungama TV to the Number 1 position in 18 months, UTV launches a bouquet of Channels including India 's first Youth Entertainment Brand and related channels called "Bindass", a World Cinema Channel entitled "Olive" and a slew of other Channels to be announced soon. UTV will also create its own Distribution Bouquet for its channels.

More information on the group is available at www.utvnet.com

BBDS:© Taito Corporation. 1986, 2008

All rights reserved. Licensed to Marvelous Entertainment Inc.

RIE:© Taito Corporation. 1987, 2008. All rights reserved.

Rainbow Islands is a registered trademark of TAITO Corp. Licensed to Marvelous Entertainment Inc.

NZS:© Taito Corporation. 1988, 2008

New Zealand Story is a trademark of TAITO Corp. Licensed to Marvelous Entertainment Inc.


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