Ignition Entertainment is Pleased to Announce the European Release of BOING! DOCOMODAKE DS

28th July’08

Based upon the mascot of the leading Japanese mobile phone company, NTT DOCOMO, INC.– Boing! Docomodake DS will be released exclusively for the Nintendo DS™ this Autumn.

Set on the day of the annual festival held in the Docomodake Forest, the Docomodake family is nowhere to be seen! You play as Papa Docomodake and guide him through various obstacles and challenges in order to find his family and get them to the festival on time.

Obviously, Papa Docomodake has a trick or two to help him on his quest. With a tap of the stylus he can release‘Minis’ that aid him when the going gets a little tough. Remember, Minis make the impossible possible!

‘Boing! Docomodake DS has all the elements needed for a great platform game’, says Peter Rollinson, Product Manager, Ignition Entertainment Ltd.‘the game has a wide ranging appeal, and offers more than enough to keep all gamers happy’.

For further information please visit: www.ignitionent.com/docomodake

Boing! Docomodake DS will be available Autumn’08 exclusively for the Nintendo DS™

Ends

For more information, please contact:

Peter Rollinson or Derek Reeve, Ignition Entertainment

01992 70 39 70– 01795 435042

Peter@ignitionent.com Derek@ignitionent.com

About IGNITION ENTERTAINMENT

Ignition Entertainment Limited is a privately owned software developer and publisher. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record within the international games industry, and to bring a fresh new approach to both the development and distribution of original gaming product. You can find more information about IGNITION ENTERTAINMENT LIMITED at http://www.ignitionent.com.

About UTV SOFTWARE

UTV Software Communications Ltd. is India’s foremost Media&Entertainment Company with leadership position in 4 Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange&the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at: http://www.utvnet.com.

About AQ INTERACTIVE

AQ Interactive consists of the main development company, three development studios - ARTOON CO., LTD., cavia inc., and feelplus Inc. (all are consolidated subsidiaries) - and a US-based marketing services agency, XSEED JKS, Inc. AQI is involved mainly in the planning, development, and sales of videogame software. Since its inception in 2000, the group’s main objective has been to offer high-quality entertainment products to our users. The group mainly sells videogame software created by their three subsidiaries domestically in Japan, as well as sell licenses for the same software overseas. AQ Interactive also acquires distribution rights for videogame titles created overseas to sell them in Japan. The three subsidiaries each have distinctive development studios and create videogame titles for the company.

For more information, please visit: http://www.aqi.co.jp/en/index.html.

About NTT DOCOMO

NTT DOCOMO is the world's leading mobile communications company. DOCOMO serves over 53 million customers, including 44 million people subscribing to FOMATM, launched as the world’s first 3G mobile service based on W-CDMA in 2001. DOCOMO also offers a wide variety of leading-edge mobile multimedia services, including i-mode™, the world's most popular mobile e-mail/Internet service, used by 48 million people. With the addition of credit-card and other e-wallet functions, DOCOMO mobile phones have become highly versatile tools for daily life. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit: http://www.nttdocomo.com/index.html.

Boing! Docomodake DS:©NTT DOCOMO/dentsu©2007 AQ Interactive Published by Ignition Entertainment Ltd.

Docomodakes are mascots of Japanese mobile phone company, NTT DOCOMO, INC.

NINTENDO DS IS A TRADEMARK OF NINTENDO.


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