Ignition Entertainment Partners with Big Brothers Big Sisters of NYC for Teenage Zombies: Invasion of the Alien Brain Thingys La

APRIL 7, 2008Marina del Rey, CA–Video game publisher Ignition Entertainment has partnered with the non-profit youth mentoring organization Big Brothers Big Sisters of New York City (BBBS of NYC) for the Teenage Zombies: Invasion of the Alien Brain Thingys launch party event that will be held at New York City’s Nintendo WORLD from Noon-4pm EST Saturday, April 12, 2008.

Ignition Entertainment is offering consumers the chance to help change the lives of disadvantaged children by purchasing an advance copy of Teenage Zombies: Invasion of the Alien Brain Thingys for Nintendo DS™ before its scheduled release date of April 15th, with all proceeds from the event benefiting BBBS of NYC. The Teenage Zombies launch party is open to the public at Nintendo WORLD, 10 Rockefeller Plaza, New York City. There will be demos of the game set up throughout the store, opportunities to have your photo taken with the three teenage zombie heroes– Finnigan“Fins” Magee, Lori“Lefty” Lopez and Zach“Halfpipe” Boyd– and a free gift bag, which includes a limited edition Teenage Zombies t-shirt, while supplies last!

“We’re very excited to partner with an organization such as Big Brothers Big Sisters of NYC which continues to change the lives of New York City’s children,” said Ajay Chadha, president of Ignition Entertainment.“The adult mentors are heroes to the children in BBBS of NYC’s programs. Our goal is to provide resources to help BBBS of NYC continue to match each child with a mentor to help guide them to a brighter future.”

“Big Brothers Big Sisters of NYC is grateful that Ignition Entertainment has invited our mentors and their Littles to participate in today’s unveiling of Teenage Zombies,” said Allan Luks, Executive Director, Big Brother Big Sisters of New York City.“This game uses cartoon characters, in the form of zombies, to encourage teamwork and overcoming challenges, which are part of the mentoring relationship. As our partner, Ignition appreciates the power of mentoring and is providing much-needed support.”

WHEN: Saturday, April 12th 12:00-4:00pm

WHERE: 10 Rockefeller Plaza (between 5th and 6th Avenue, 1st floor)

PHOTO OP: 1pm, Ignition Entertainment and Teenage Zombies to make special check presentation to Executive Director of Big Brothers Big Sisters of NYC

Editor Note: Interviews will be available with Ignition Entertainment, BBBS of NYC Directors and the‘Bigs and Littles’ mentor pairs, as well as the Teenage Zombies!

Published by Ignition Entertainment and developed by InLight Entertainment, Teenage Zombies: Invasion of the Alien Brain Thingys is rated“E10+”for Everyone 10 and older with a scheduled release in North America and Europe exclusivelyfor Nintendo DS.For more information about Teenage Zombies please visit www.teenagezombiesgame.com.

For more information about Big Brothers Big Sisters of New York City please visit www.bigsnyc.org.

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ABOUT IGNITION ENTERTAINMENT LTD.

Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about Ignition Entertainment Ltd. at http://www.ignitionusa.com

ABOUT UTV SOFTWARE COMMUNICATIONS LTD

UTV SoftwareCommunications Ltd. is India’s foremost Media&Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com

ABOUT BIG BROTHER BIG SISTERS OF NEW YORK CITY:

Big Brothers Big Sisters of NYC (BBBS of NYC), the nation’s first mentoring organization, has served the changing needs of New York City’s most at-risk youth since 1904, by developing and nurturing mentoring relationships under the guidance of trained case managers who carefully screen adults who are interested in spending 6-10 hours a month with school-age children, primarily from single-parent families. BBBS of NYC has also developed programs to help children facing more complex challenges, such as immigrant youth, teen moms and victims of 9/11, and a training center for all of New York City’s community agencies. Through the support of individuals, foundations and corporations, this not-for-profit agency has been able to reach out to the city’s most disadvantaged children matching them with caring mentors, helping them to a chieve bright and productive futures. To volunteer: www.BigsNYC.org

Teenage Zombies Invasion of the Alien Brain Thingys. Copyright© 2007 Ignition Entertainment Ltd and InLight Entertainment, Inc. All rights reserved.

Ignition Entertainment Media Contacts:

Tracie Snitker

Reverb Communications

Tracie@reverbinc.com

209-586-1495 x104

Brandon Price

Reverb Communications

Brandon@reverbinc.com

209-586-1495 x113

Big Brothers Big Sisters of NYC Contact:

Roberta Bouer

212-996-0443

robertab@winklemanco.com


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