Ignition Entertainment to Release Flipper Critters Into the Wild October 9th

LOS ANGELES, CA, August 12, 2007– Ignition Entertainment Ltd., a worldwide publisher and developer of videogames, announced today that Flipper Critters for the Nintendo DS™ will be shipping to stores October 9, 2007. Flipper Critters is complete with cute and curious inhabitants and perilous quests, and offers a fun and engaging spin to“traditional” pinball. The game will hit store shelves at a retail price of $14.99.

Players are transformed into characters Monkey and Tiger as they travel through the Flipper Critters fantasy world on a mission to fulfill their ultimate goal - saving their friend Bull– or so they think. The Critters progress though each subsequent area of the world by undertaking various challenges and deeds of heroism asked of them by their friends. Each quest takes the furry creatures to a“pinball table” landscaped by mountain valleys, towering castles and even includes a trip to the moon!

“It’s more than just a pinball game,” states Vicki White, Director of Sales, Ignition Entertainment USA.“Flipper Critters is a cute, challenging and addictive adventure game that happens to use flippers as your interface to move your characters within the world. You don’t have to be a pinball wizard to enjoy this title, as anyone can play.”

Taking advantage of the DS’ features, the game not only uses the dual screens to show off every aspect of the vibrant, cartoony world, but also incorporates the touch screen to activate switches and ramps. You can also bring a friend into the action through Multi-Card play!

To take a break form the story driven adventure, Flipper Critters also includes mini-games featuring their favorite characters. These mini-games challenge players to master new skills, such as in the Flying Battle, where players fly a vehicle and throw bananas, furious carrots, bitter lemons and heated melons at opponents to score points.

Given an ESRB rating of“E” for Everyone, Flipper Critters is an all new and fantastically fun game that is perfect for all ages. For more information on Ignition Entertainment and their products please visit www.ignitionusa.com

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ABOUT IGNITION ENTERTAINMENT LTD

Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about IGNITION ENTERTAINMENT LIMITED at http://www.ignitionusa.com

ABOUT UTV SOFTWARE

UTV Software Communications Ltd. is India’s foremost Media&Entertainment Company with leadership position in four verticals that includes Motion Pictures, Broadcasting, TV Content and New Media (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange. Walt Disney Inc holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA.

UTV Motion Pictures pioneered the Studio Model in India with operations encompassing Production, Marketing, Distribution and International Co-Productions. Strategic relationships with 20th Century Fox, Walt Disney and Sony Pictures, along with Will Smith’s Overbrook, have positioned UTV as the only South Asian Company in the International Movie Space. Recent releases include Mira Nair’s“The Namesake” and under-Production M. Night Shyamalan’s“The Happening”. Its Indian slate includes the BAFTA nominated Rang De Basanti with a slate of over 12 movies on the floor, along with its International Co-Productions makes it the largest Movie Studio in South Asia.

In New Media, UTV has one of the largest 3D Animated facilities located in Mumbai and after it acquiring controlling stakes in two Gaming Companies i.e. India Games (India’s largest Mobile Gaming company) and Ignition UK (Console Gaming), along with it having under production three of the largest animation movies to come out of India in the next 2 years, it has carved a space as the premier New Media Company in South Asia.

In Television Content, a business with which UTV was founded, the company produces and markets over 20hrs of television programmes a week in multiple languages.

In Broadcasting, after its roaring success of its Kids Channel– Hungama TV to the Number 1 position in 18 months, UTV launches a bouquet of Channels including India's first Youth Entertainment Brand and related channels called "Bindass", a World Cinema Channel entitled "Olive" and a slue of other Channels to be announced soon. UTV will also create its own Distribution Bouquet for its channels.

More information on the group is available at www.utvnet.com

US Ignition Media Contact:

Tracie Snitker

Reverb Communications

tracie@reverbinc.com

209-586-1495 x104

Brandon@reverbinc.com

Reverb Communications

Brandon@reverbinc.com

209-586-1495 x113

© 2007 Ignition Entertainment. All rights reserved.© ZEN Studios LTD– 2003-2005.

™,® and Nintendo DS are trademarks of Nintendo.© 2004 Nintendo


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