Ignition Japan Licenses NaturalMotion’s morpheme

TOKYO and OXFORD– 2nd June, 2010 - Ignition Entertainment Ltd is pleased to announce that their Japanese studio have licensed NaturalMotion's morpheme animation iddleware in their recently announced AAA title "El Shaddai".

“We are delighted that Ignition Entertainment have chosen morpheme as we are fully aware of their commitment to creating the mos believable animation possible for El Shaddai”, said Christian Staack, VP Sales of NaturalMotion.“We look forward to supporting their project throughout its development and eagerly await the game’s debut at E3 in June.”

"We considered a number of options before choosing our animation tools", said Vijay Chadha, CEO of Ignition Entertainment. "We are convinced that morpheme will allow our animators to deliver the high quality of performance that this project demands; the evidence of this can be seen at this year's E3".

NaturalMotion’s morpheme is robust animation middleware designed to give developers and animators unprecedented creative contrl over the look of their final in-game animation by allowing users to author and preview blends, blend trees and transition graphs in real time. Available for PlayStation ® 3 system, Xbox 360 ® , Wii TM , PC and Apple ® iPhone, morpheme has experienced a rapid adoption rate, being licensed by some of the biggest names in the games industry.

About Ignition Entertainment and UTV Software Communications

Ignition Entertainment Limited is a UTV Media Communication company. Founded in 2002 and headquartered in the U.K. with offices in Los Angeles, Florida, London, Mumbai and Tokyo. In 2007 it received major investment from UTV Software, a diversified conglomerate based in Mumbai India and listed on the Mumbai stock exchanges. UTV has Walt Disney as a major shareholder. For more information on Ignition and its products, visit www.ignition-ent.com.

UTV Software Communications Limited is India’s leading global integrated media house with business interests in Television, Movies, Broadcasting, Games Content and New Media. UTV India&its subsidiaries (UTV) create, aggregate and disseminate content of various genres across varied distribution platforms. Listed on India's premier stock exchange, The Bombay Stock Exchange (BSE), Mumbai UTV is India's only diversified media and Entertainment Company with content creation abilities across platforms and genres. It has subsidiaries with offices across India, UK, USA and Japan. The Walt Disney Company holds a strategic stake in UTV. More information on the group is available at www.utvnet.com.

© NaturalMotion Ltd 2009– Strictly Private and Confidential

About NaturalMotion

NaturalMotion Ltd. is a leading entertainment software company with offices in Oxford (England), San Francisco (California) and Seoul (Korea). The company produces the widely-adopted animation technologies euphoria, morpheme and endorphin, used across the game and movie industries by companies such as Ubisoft, Rockstar Games, LucasArts, Disney, Codemasters, THQ, CCP, Bioware and many others. Backbreaker, the company’s first in-house game is currently in production.

For further information please contact Rob Donald, PR&Marketing Manager at NaturalMotion on +44 (0)1865 250 575 or visit www.naturalmotion.com.

Download NaturalMotion’s endorphin LE for free and join the 200,000-strong animation community at http://community.naturalmotion.com.


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