Ignition London Licences CryENGINE 3

FOR IMMEDIATE RELEASE

Frankfurt a. M. (Germany)/ London (United Kingdom), 11th May 2010– Ignition Entertainment Ltd is pleased to announce today that they have licensed Crytek’s critically acclaimed CryENGINE®3. Ignition, the worldwide publisher/developer, will use CryENGINE 3 for the first game published from its London studio. This flagship title is a uniquely crafted combat action-adventure, set for release on the XBOX 360™ and PlayStation®3.

It has always been Ignition's mission to push creative and technological limits in their titles, and the London studio will continue this vision by harnessing CryENGINE 3 in their upcoming title. The combination of leading technology and recent additions to the studio management team has placed renewed focus on delivering an outstanding entertainment product.

“For us, the advanced cross-platform technologies offered by Crytek were the natural choice. The comprehensive tools and expert support provided by Crytek, combined with the experience of our team, are already delivering impressive results. In particular, the rapid speed of iteration that can be achieved when using CryENGINE®3 Sandbox™ makes this a tool of choice for anyone seriously intent on delivering AAA cross-platform titles,” said Vijay Chadha, CEO of Ignition Entertainment.

“We’re delighted that Ignition London decided CryENGINE 3 is the only engine capable of achieving the vision for their flagship game. Their team is highly talented with ambitions to create truly state-of-the-art games– and from what we’ve seen already, we’re confident their development will showcase and even enhance the technology in CryENGINE 3. We always work closely with all our licensees and we look forward to achieving amazing things together with Ignition London in the future,” added Carl Jones, Director of Global Business Development CryENGINE at Crytek.

“Ignition has confidence that CryENGINE 3 will help us deliver our objective,” said Vijay Chadha, CEO of Ignition Entertainment.

CryENGINE 3 delivers everything developers need to create AAA games. It is the only solution that provides multi-award winning graphics, physics and AI out of the box. It also introduces CryENGINE®3 Live Create®, the fastest truly cross-platform development solution available. CryENGINE 3 Live Create lets developers simultaneously create and edit game content, in real-time, on Xbox 360, PlayStation 3 and PC from a single developer’s PC.

About Ignition Entertainment and UTV Software Communications

Ignition Entertainment Limited is a UTV Media Communication company. Founded in 2002 and headquartered in the U.K. with offices in Los Angeles, Florida, London, Mumbai and Tokyo. In 2007 it received major investment from UTV Software, a diversified conglomerate based in Mumbai India and listed on the Mumbai stock exchanges. UTV has Walt Disney as a major shareholder. For more information on Ignition and its products, visit www.ignition-ent.com.

UTV Software Communications Limited is India’s leading global integrated media house with business interests in Television, Movies, Broadcasting, Games Content and New Media. UTV India&its subsidiaries (UTV) create, aggregate and disseminate content of various genres across varied distribution platforms. Listed on India's premier stock exchange, The Bombay Stock Exchange (BSE), Mumbai UTV is India's only diversified media and Entertainment Company with content creation abilities across platforms and genres. It has subsidiaries with offices across India, UK, USA and Japan. The Walt Disney Company holds a strategic stake in UTV. More information on the group is available at www.utvnet.com.

About Crytek GmbH

Crytek GmbH ("Crytek") is one of the world’s leading independent development studios for interactive entertainment. It is based in Frankfurt am Main (Germany) and has additional studios in Kiev (Ukraine), Budapest (Hungary), Sofia (Bulgaria), Seoul (South Korea) and Nottingham (UK).

Crytek is dedicated to creating exceptionally high-quality video games for next-generation consoles and PC, powered by their proprietary cutting-edge 3D-Game-Technology, CryENGINE®.

Since its foundation in 1999, Crytek has created the multi-award winning PC titles Far Cry®, Crysis® (awarded best PC Game of E3 2007 and Best Technology at the 2008 Game Developers Choice Awards) and Crysis Warhead® (awarded Best Graphics Technology at IGN Best of 2008 Awards).

Crytek, Crysis, Crysis Warhead, CryENGINE, Sandbox and LiveCreate are registered trademarks or trademarks of Crytek GmbH in the USA, Germany and/or other countries.

All other trademarks are the property of their respective owners.

Contact:

Jens Schaefer

Crytek GmbH

+49 69 21 977 6671

jens@crytek.com 


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