iloveRobots Selects Live Gamer for Powering Virtual Items and Microtransactions for Mechatars Robot Toy Line

New York, September 22, 2011 - Live Gamer ( www.livegamer.com), the world’s first combined digital commerce and advertising platform for the interactive entertainment industry, announced today that it has been selected by iloveRobots to drive microtransactions and the virtual economy for Mechaverse™, the “blended reality” world for Mechatars™.

Designed for kids age six and up, the new toy line combines robotics, online gaming and remote controlled (RC) toys.  Players train their Mechatars in order to advance in the game – the more they play with and train their robot on and offline, the more weapons, skills and abilities their Mechatar earns. Live Gamer will manage the virtual items, currency and badges within the Mechaverse, enabling players to unlock items in the store based on badges earned in battles played online and offline.

“The response to the Mechatars toy line and the integrated online game has exceeded our expectations,” said Martin Hitch, CEO, Bossa Nova Robotics, parent company of iloveRobots. “By combining online and offline play, the experience of playing with and training Mechatars is a truly interactive experience. Live Gamer’s Elements platform powers virtual items and the in-world storefront for the Mechaverse virtual world – an integral part of the Mechatars training experience.”

“iloveRobots needed an advanced virtual items management solution to tie together the online and offline Mechatar experience,” said Andrew Schneider, President and Co-Founder for Live Gamer. “Elements lets the Mechaverse come alive and enables the advancement of Mechatars through training, badges and advanced items, while providing iloveRobots with valuable data to help refine the online and offline experience.” 

Mechatars are available now at major retailers nationwide and at www.iloveRobots.com (MSRP $39.99). Kids can visit and begin leveling up their virtual Mechatar for free at www.mechatars.com. To learn more about Live Gamer and its virtual items management solutions, visit www.livegamer.com.

###

About Live Gamer

Live Gamer ( www.livegamer.com) is the world’s first combined digital commerce and advertising platform. With an advanced microtransaction and virtual economy engine, global payment gateways, worldwide ad network and video incentive advertising platform, Live Gamer helps online entertainment companies drive maximize revenue from their content, and connects advertisers to a network of over 48 million users. Live Gamer’s technology has been adopted by leading publishers in gaming, entertainment and social including Facebook, Electronic Arts, Take 2, Sony Online, Namco Networks, REAL Networks and THQ.  Advertisers on the Live Gamer Media network include Blizzard, KFC, Best Buy and Sony Computer Entertainment. For more information on Live Gamer and its Elements, Ad Elements, and gamerDNA media services, please visit www.livegamer.com. ;

About iloveRobots

iloveRobots is a consumer robotics company known for their dynamic and interactive toys. The company’s products leverage some of the most innovative technologies to create engaging and long-lasting play experiences for today’s tech-savvy kids. Based in Pittsburgh, PA, iloveRobots is a spin-off of the Carnegie Mellon University's Robotics Institute. For more information about iloveRobots and its products, please visit www.iloveRobots.com.

© 2011 Live Gamer, Inc. All Rights Reserved. LIVE GAMER and the Live Gamer logo are registered or unregistered trademarks of Live Gamer, Inc. in the United States and/or other countries.

Media Contact:

Jennifer Lankford, theMIX agency for Live Gamer

livegamer@themixagency.com

415-829-7902

Daphne Wang

dwang@apcoworldwide.com

(646) 556-9319 (office)

(202) 651-0757 (mobile)

   


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.