IMAGE METRICS AND ARKADIUM PRESS START BUTTON ON FIRST PORTABLEYOU OFFERING FOR GAMERS

SANTA MONICA, Calif. - Sept. 20, 2011 -  Image Metrics Inc. (OTCBB: IMGX), a leading provider of facial animation technology, today announced the planned integration of the company's avatar creation platform PortableYou™ with upcoming titles developed by Arkadium, a premier developer, publisher and distributor of casual, social and mobile games. The partnership will bring new and engaging capabilities to Arkadium's future projects.

The industry-leading technology of PortableYou enables consumers to instantly create high-quality, customizable 3D avatars from photographs as well as add and share the avatars seamlessly across enabled applications including social and mobile games, massively multiplayer games, social networks and other connected platforms. Arkadium expects to implement PortableYou in selected titles beginning in the first quarter of 2012.

"PortableYou brings a whole new dimension of personalization to games," said Robert Gehorsam, CEO of Image Metrics. "Arkadium's large library of titles, as well as the reach of its online network of games, helps a broad audience gain exposure to PortableYou. Our partnership represents the next step toward bringing our groundbreaking new avatar creation technology to the forefront of casual, social and mobile gaming."

Arkadium reaches more than 9 million unique players worldwide each month across multiple distribution channels, including Facebook games and a wide variety of premium web destinations. The company also owns the world's largest Flash game library, consisting of games in a wide variety of genres for a broad demographic.

"Personalization is a key factor in creating fun and successful titles, especially in the casual, social and mobile gaming space," said Kenny Rosenblatt, CEO of Arkadium. "Partnering with Image Metrics and integrating PortableYou in some of our upcoming projects will allow us to provide our wide user base with unique customization capabilities, and in turn, a more immersive gaming experience."

For more information on PortableYou, visit www.image-metrics.com/Portable-You/PortableYou.

About Arkadium

Arkadium, creators of the largest library of casual games in the world, has been a top game developer for the past decade. The company's hit games, including Mahjongg Dimensions, are distributed worldwide to over nine million gamers per month on the web, Facebook, iPhone and iPads. A top 20 Comscore game distributor, Arkadium has been the longstanding games partner of MSN, Hearst Magazines Digital Media, ESPN, ABC, Lifetime, Discovery and many more distinguished brands. Family owned and operated, Arkadium has grown organically since 2001 to more than 100 employees in offices in New York City, Los Angeles, Toronto and Ukraine. For more information visit www.arkadium.com.

About Image Metrics, Inc.

Founded in 2000, Image Metrics (OTCBB: IMGX) is revolutionizing 3D character animation through award-winning technologies such as Faceware™ and PortableYou™. The company provides complete solutions for the film, television, interactive entertainment and commercial markets, and its new PortableYou platform enables online consumers to produce highly personalized immersive experiences in digital media through the instant creation of customizable 3D avatars. Image Metrics is the go-to leader for facial animation technology with a client roster that includes such industry-leading companies as Activision-Blizzard, Rockstar, Microsoft, 2K Sports, Electronic Arts, Ubisoft, Sega, Sony, Bethesda, Double Negative, Motion Theory and Moving Picture Company. Image Metrics is headquartered in Santa Monica, Calif., with its R&D center located in Manchester, UK. For more information, please visit www.Image-Metrics.com.

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Media Contacts

Carol Lee | Ina Dan

Bender/ Helper Impact

(310) 694-3109 | (310) 694-3116

carol_lee@bhimpact.com | Ina_dan@bhimpact.com

 

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