Imagine Publishing’s ‘Content is King’ strategic took a seismic leap forward today with the news that the company’s portfolio of 19 technology magazines have launched on Google Play for Android smartphones and tablets.
Google’s pioneering Google Play magazines service and rival to Apple Newsstand went live in the USA in March 2012, and from today it is available in the UK as an update on all Android devices running Android 4.0 (Ice Cream Sandwich) and above.
Google Play Magazines can be browsed on a desktop PC, or via an Android mobile app, with issues stored in the Cloud and synchronised across multiple devices. Single issues of magazines or bookazines can be purchased easily, and new subscribers get a free 14-day or 30-day trial which can be cancelled at any time.
The Imagine portfolio is particularly suited to mobile devices and it includes popular worldwide magazine brands such as iCreate, How It Works, games™, Retro Gamer, Photoshop® Creative, Digital Photographer, Android Magazine and SciFiNow. Soon to follow on Google Play will be Imagine’s globally successful bookazine range.
Imagine’s stable of titles cover a wide range of technology topics that are now for the first time available direct from Google Play Magazines, and readers can also browse the complete Imagine inventory on the digital editions portal GreatDigitalMags.com. Today’s announcement represents yet another leap forward for Imagine’s internationalisation and digitisation strategy.
“Google Play Magazines is the most exciting thing to happen to digital publishing since the launch of Apple’s Newsstand last year,” said Group Managing Director Damian Butt. “For the first time, Imagine Publishing’s magazines and bookazines are available to purchase worldwide 24/7 on every updated Android smartphone and tablet – that’s hundreds of millions of new potential readers of Imagine’s high quality content.”
Imagine’s Group Creative Director Mark Kendrick said: “Imagine has always been keen to push the envelope of digital publishing, so we are really excited with today’s announcement of our partnership with Google. Imagine magazines will look better and read better than ever on Google Play as all our titles will be displayed in beautiful high resolution. And with the Magazine app’s built in Text View option, Imagine magazines and bookazines have never been more accessible to a massively growing worldwide readership. It’s a truly ground-breaking opportunity, and one that Imagine intends to build on,” Kendrick added.
Imagine Publishing is one of the UK’s fastest-growing multimedia content publishers. Formed in May 2005, it now publishes 19 regular print magazines, 50 digital apps, over 240 bookazines, 29 websites and thousands of articles every month in the technology, videogames, photography and knowledge/science markets. An Imagine magazine is purchased every ten seconds.
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