Imagine Publishing merges 360 Magazine with X360

Imagine Publishing has today announced that its two Xbox 360 magazine brands, X360 and 360 Magazine, will be merging with immediate effect to create its strongest-ever Xbox 360 title, lightning the way for all other single-format magazines.

Retaining the X360 brand, this enhanced publication will benefit from the experience, dedication, and loyal readerships from both magazines, perfectly placing it to stand head-and-shoulders above other single-format offerings. The new-look team will be led by Editor Dan Howdle, who brings a wealth of fresh expertise and passion to the title.

“Having been involved with both magazines throughout the last five years, it would be fair to say that X360 and 360 Magazine have always occupied their own individual niche; there have always been elements each has realised with greater effectiveness than the other,” commented Editor Dan Howdle. “The new X360 combines the power of these unique strengths into one highly desirable whole. I could not be more thrilled at being a part of the team that’s going to make X360’s future a reality.”

“By merging these two magazines, we have a chance to better focus ourselves on creating exactly what is needed is push the X360 brand forward,” added Editor In Chief Rick Porter. “Ultimately, we’re now in a position to create the best possible package for the Xbox 360 gamer, and ensure the X360 brand goes from strength to strength in the challenging single-format magazine market.”

Issue 87 of X360, the first issue to benefit from the merge, goes on sale 11 July will feature in-depth features on every major title from E3, exclusive interviews and access for a number of secret games and an enhanced DVD.

Imagine Publishing is one of the UK’s fastest-growing multimedia content producers. Formed in May 2005, Imagine now publishes 20 regular print magazines, 50 digital apps, 25 websites and thousands of articles every month in the technology, videogames, photography and knowledge/science markets. An Imagine magazine is purchased every ten seconds.  


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