Imagine Sports(R) Scores Deal With MLB Advanced Media

FOR IMMEDIATE RELEASE

SAN FRANCISCO, CA - September 6, 2007 - Imagine Sports ® Inc., a leading online multiplayer sports gaming company, today announced a deal with MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, to bring officially-licensed content to its award-winning, online baseball simulation game, Diamond Mind Online ® . The agreement grants Imagine Sports the rights to include Major League Baseball league and team logos, data, player names, and images in its innovative online baseball game, making Diamond Mind Online the most authentic baseball multi-player simulation game available. As part of the deal, MLBAM will also promote Diamond Mind Online ® on the homepage of MLB.com's popular fantasy section.

"Our mission has always been to bring our customers the most authentic, realistic, and fun baseball experience possible," said Dayne Myers, founder and CEO of Imagine Sports. "With this relationship with MLBAM, we're adding even more realism and features to the game for our growing fan base of baseball and online gaming enthusiasts."

"Imagine Sports shares our passion and deep understanding of the game of baseball," said Kenny Gersh, SVP of Business Development of MLB Advanced Media. "Baseball simulation game-players demand statistical accuracy, and Imagine Sports' unparalleled technology and commitment to authenticity made it a natural fit for expanding our brand into the online multi-player simulation market."

The deal adds significantly to the large list of features in Diamond Mind Online ® , which allows game-players to compete like a real baseball general manager, including drafting players, setting lineups and making trades. With this relationship with MLBAM, game-players will be able to utilize all of these features with over 3,500 current and historical MLB players. Utilizing a game engine developed and refined over the course of 20 years by renowned baseball statistics expert Tom Tippett, today Diamond Mind Online ® is widely regarded as the most sophisticated and accurate baseball simulation game available.

In celebration of the partnership, Imagine Sports will be offering all fans free trials of Diamond Mind Online® on their website at: www.imaginesports.com. In the free trial, fans will be able to choose from 24 historical teams like the New York Giants and Brooklyn Dodgers, as well as current teams from baseball's modern era.

About Imagine Sports

Based in California's Silicon Valley, Imagine Sports is a leading developer of multiplayer online sports simulation games. Diamond Mind Online was developed using the Diamond Mind game engine - which has been refined over the last 20 years. The Diamond Mind engine is now widely regarded as the most sophisticated and realistic baseball simulation software. For more information about Imagine Sports, please visit: www.imaginesports.com.

About MLBAM

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations, MLB Advanced Media LP (MLBAM) is the interactive media and Internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, live and archived radio broadcasts of every game, live and archived video webcasts of entire games, pitch-by-pitch enactment of games, and hosted post-game video highlight shows. MLB.com offers more live events on the Internet than any other website in the world.

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Press Contact:

MichaelParlapiano

Kohnke Communications for Imagine Sports, Inc.

415-777-4000

mike@kohnkecomm.com


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