Incredible run and a huge success - Open Beta of Avalon Heroes concluded

- to be published immediately -

Munich, Germany, February 3, 2010

Online games publisher burda:ic today officially ended the Open Beta phase of the new online RTS RPG Avalon Heroes. Over the past three weeks, several thousand players faced a variety of DotA-inspired challenges and competed in the first two cups of the Electronic Sports League (ESL).

Nothing now stands in the way of the genre hit's official release. As soon as February 9, all players get to battle against horrifying monsters, establish powerful guilds, and set out to become heroes. The release of Avalon Heroes will include a number of new features: six more heroes, a new battle mode map, the fourth chapter of the scenario mode, and two additional maps for the adventure mode will be made available in just a few days' time, completely free of charge. Real-time strategists and role-players prepare - the battle for honor and glory awaits!

For more information, please visit the official website www.avalonheroes.alaplaya.net.

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About alaplaya

The free multiplayer games portal offers high-quality games such as Audition Season 2, Fantasy Tennis-Season 2, S4 League, Florensia or Avalon Heroes. Land of Chaos Online (LOCO) is being prepared for release. More than 4 million users are already playing alaplaya games.

The portal is provided in eight languages; the games are available all over Europe, including Turkey. Some can also be played in Russia, as well as North and South America, at www.alaplaya.net.

alaplaya offers numerous community features such as user search, blogs, chat&forums, and a special avatar system. All games can be obtained and played for free. Only valuable virtual goods for customizing avatars in the game, and some special items, are purchased and paid for in the shop. Users sign on at alaplaya only once for a central login to all games.

About burda:ic

burda:ic GmbH specializes in online PC games, and markets and maintains so-called Massively Multiplayer Online Games (MMOG) - e.g. Ragnarok Online, Florensia, and Hello Kitty Online - throughout Europe including Turkey, Russia, as well as North and South America. burda:ic also establishes interactive gamer communities such as alaplaya.net or sanriotown.com. For Hubert Burda Media, the gaming industry constitutes a key medium for appealing to young target groups. www.burda-ic.com

Press contact:

Gärtner PR

Dirk Gärtner

Destouchesstr. 68

D-80796 Munich, Germany

Phone: +49 89 - 30766856

Mobile: +49 151-15166249

E-mail: dg@gaertner-pr.de


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