INDEPENDENT DEVELOPER JEYBEE LAUNCHES UNIQUE APPLE IPHONE 4 GYROSCOPE GAME

FOR IMMEDIATE RELEASE

July 20, 2010

DALLAS, Texas– Independent developer Jeybee announced today the release of unique iPhone 4 gyroscope game Flip It! Gyro, which challenges individual or multiple players to twist, turn, flip and jab their iPhone in a casual party game that’s fun for the whole family.

Available for $0.99 at the iPhone App Store, the Flip It! Gyro application takes advantage of the advanced capabilities of the iPhone 4’s internal gyroscope and higher-resolution display.

“The new iPhone 4 technology is really exciting. It allows you to harness the device’s movement in a way that’s never been possible before,” said Jey Biddulph, founder of Jeybee.“I wanted to create a game based around these new capabilities, playable by iPhone users of all ages, and enjoyable by whole families.”

Features of the Flip It! Gyro application include:

    <*>Unique gameplay made possible by the iPhone 4’s gyroscope technology <*>Multiple, increasing levels of difficulty, from Easy to Extreme <*>Engaging challenges that are as much fun to watch as to play <*>High-resolution graphics built for the iPhone 4’s“Retina” display <*>Leaderboard and achievement integration provided by the OpenFeint rankings system

The Flip It! Gyro application is an example of the increasing appearance of communications devices in family settings, with multiple users of all ages.

“Apple products such as the iPhone and iPad are rapidly becoming portable family entertainment devices,” said Biddulph.“You can find lots of board games for the iPad, and there’s no chance of losing pieces or any boxes to stash away.”

Flip It! Gyro is available as a .99 cent download from Apple’s App Store for iPhone 4 at

http://itunes.apple.com/us/app/flip-it-gyro-game/id380368539?mt=8

The full press kit with print and screen-resolution photos, screenshots, videos, icons and logos is available at http://www.jeybee.com/press/flipit-preview.

NOTE TO MEDIA

To receive a Flip It! Gyro promo code for reviewing purposes, please send your contact details to jey@jeybee.com.

ABOUT JEYBEE

Based in Dallas, Texas, Jeybee is an independent iPhone and iPad app design and development group founded in 2009.

CONTACT AND MORE INFORMATION

Laura Hall or Jey Biddulph

Phone: +1 (214) 991-8295

Email: press@jeybee.com

http://jeybee.com

-END-


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.