IndieCity opens doors to games in development! announces that the its Underground area is now open for business!

5 APRIL 2012. LEAMINGTON SPA, UK – IndieCity

As part of the its mission to become the one stop shop for all things indie gaming, is launching its Underground area to allow developers to get early funding and feedback on their in-development gameswhile they are still working on thembeing worked on. Selling games while they are beingduringdevelopeddevelopmentis often overlooked but has been successful for a number of indie developers, as it allows them to get a head start on marketing their game while also generating revenue for future development.Selling games in development is often overlooked but has been successful in a number of games, and allowing developers to tap into this new business model gives developers the opportunity to get a head start on marketing their game while generating revenuewhich can then fund future development..

Developers Indie developers will be able to place their in-progress games on the IndieCity Underground, so that gamers can try out theirthese games early on, and receive provide feedback before launch.

SaidChris Swan, project Project Llead for IndieCity, said“Launching the Underground should be a real shot in the arm for the indie development community,"said Chris Swan, Project Lead for IndieCity. “It , as it will allows them to start establishing an community audience of gamer fans well in advance of the final release of their games, and to start gettingearningan income duringan earlier stageearlier stagesof development.”

The Underground games will can also make use of the auto-update facility of within the download client so that to prompt users will be prompted when new releases are available.

Utilising Using the recommendation engine, users gamers that who have optedopt  in to the Underground will be shown relevant content giving developers access to more engaged users, using our in-built forums to build community content around their games.

Developers wanting to find out more should check out the resources area at or check out the detailed blog post at

For more information: contact Scott MacKintosh on

FOR PRESS ONLY: for further information on, please contact Natalie Griffith, IndieCity’s press and marketing lead, on

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About IndieCity: is a unique online marketplace committed to celebrating and supporting the indie gaming community at all levels, highlighting the creativity, the passion and the people. The site aims to create one integrated indie community that draws together developers, gamers and press to encourage the discovery, promotion and enjoyment of indie games of all shapes and sizes.  

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