WHAT: Online independent gaming community indiePub invites South by Southwest (SXSW) attendees to swing by their booth to demo video games from selected finalists for SXSW's first ever indie video games competition, the Independent Propeller Awards. Seven lucky contestants vie for a chance to win $150,000 in total cash prizes, awards recognizing innovation and development, and the opportunity for their titles to be published by indiePub, in cooperation with Zoo Publishing.

Attendees will have the opportunity meet with the finalists and see their games first-hand during SXSW ScreenBurn Arcade, the gaming portion of the SXSW Interactive Festival.

CEO of Zoo Entertainment and indiePub founder Mark Seremet will also be available for inquiries and interviews.

The grand prize winner will be revealed during the Independent Propeller Awards ceremony on March 13 at the Day Stage, hosted by Adam "Atomic" Saltsman, of indie hit Canabalt, and Meredith Molinari, host of PlayStation Network's The Tester

*The awards ceremony is open to all SXSW badge holders.


WHEN: March 11-13, 2011

WHERE: Booth #SB4 - Austin Convention Center 

SXSW ScreenBurn Arcade at SXSW Interactive 

Austin, Texas

For more information about indiePub or the Independent Propeller Awards, please visit:

About Zoo Entertainment

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass-market retailers, its casual and value-focused titles span categories including sports, family, racing, game show, strategy, action-adventure, and more. Zoo Entertainment software is developed for all major consoles, handheld gaming devices, PCs, and mobile devices as well online and download game services.

Zoo's innovative content creation site, indiePub (, was designed to capitalize on opportunities in the emerging and high growth digital entertainment space. The site fosters the independent gaming community by playing host to independent game developers and players and providing developers with the resources they need to collaborate and create great games. A destination site for gaming enthusiasts and consumers, indiePub takes an active role in helping independent developers create innovative entertainment software.

For more information, visit


Media Contacts:

Rachel Belinky | Zoo Games | 513-824-8297 |

Carol Lee | Bender/Helper Impact | 310-694-3109 |




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