indiePub Powers Android All-Stars Retail Cards

CINCINNATI, OHIO (USA) – OCTOBER 13, 2011 – indiePub, a subsidiary of Zoo Entertainment, Inc. (NASDAQ CM: ZOOG), announces a partnership with 5381 Partners to support the release of its Android All-Stars prepaid retail card program.

Android All-Stars game cards will be distributed by 5381 Partners this holiday season to thousands of retail locations in United States and Canada including Target, Toys R’ Us, Sam’s Club, Rogers Mobile and numerous others. Android All-Stars is being powered by indiePub's proprietary digital delivery system which includes an Android client that also offers access to other All-Stars Android games.

Android All-Stars cards will retail for $10 and include a unique code that will instantly activate Android games for download on compatible devices. Incomm will distribute and provide card activation functionality.

Each card will include at least ten games from major Android game publishers. The Android All-Stars: Volume 1 card will include Android favorites Fruit Ninja, Doodle Jump and Sally's Spa and Android All-Stars: Volume 2 will feature indiePub's own Kona's Crate along with Guerilla Bob, Free Kicks Soccer and Backbreaker Football. The third is a featured “Atari” card that will include over 100 classic Atari games.

"The Android All-Stars program has significant benefits for the traditional brick-and-mortar retail business by providing a channel into the rapidly expanding digital application delivery market," said indiePub CEO Mark Seremet. "The Android All-Stars cards also tap into a small fraction of the new indiePub technology that will soon be unveiled with the launch of the new indiePub site. Android publishing partners benefit by having their great games pulled from the clutter of the hundreds of thousands of apps in the Android Marketplace to then be placed in front of significant consumer retail traffic."

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About indiePub indiePub ( indiePub.com) is a leader in promoting independent video games and their developers.  indiePub has engaged indie game developers and gamers by providing resources to collaborate and create innovative games as well as sponsoring competitions including the Independent Propeller Awards. indiePub is a developer, publisher and distributor of independently created video games for various platforms including game consoles, handheld game systems, mobile devices and tablets. indiePub's elite indie game lineup includes Kona's Crate, Vessel, Storm, Fractal, Capsized, Totem Destroyer Deluxe and several yet-to-be announced games.

About indiePub Mobile indiePub Mobile was formed early 2011 as a division of indiePub dedicated to developing and publishing high quality, independently created mobile games including Fractal, Kona's Crate and Totem Destroyer Deluxe.

About Zoo Entertainment

Zoo Entertainment ( ZooGamesInc.com) is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass-market retailers, its casual and value-focused titles span categories including sports, family, racing, game show, strategy, action-adventure, and more. Zoo Entertainment software is developed for all major consoles, handheld gaming devices, PCs and mobile devices as well online and download game services.

About 5381 Partners 5381 Partners LLC is an international publisher and developer of entertainment software for Wii, Xbox, PlayStation, iOS and Android platforms. The Company recently sold over 700,000 units of Bass Pro Shops Fishing and Hunting games. 5381 also produces a line of highly successful PC Utilities including the Defender Pro Security Suite of products sold at Walmart and Target.

SOURCE: indiePub

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MEDIA CONTACTS

indiePub

513-824-8297

pr@indiepub.com


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