Los Angeles, CA - December 15, 2009– Game designers from all corners of the video game industry gathered Friday evening (December 11th) in Santa Monica at Red Bull’s North American Headquarters for the First Annual“Inside Gaming Awards”, where the industry’s leading video game publishers and developers walked away with awards in-hand. Hosted the night before the Spike TV Video Game Awards, the“Inside Gaming Awards” was created to specifically appeal to the vast community of global gamers and was established to provide an alternative look at the recent year in gaming. The night’s big winner was Infinity Ward / Activision for video game title Call of Duty: Modern Warfare 2 snagging six awards in total for Game of the Year, Best Multiplayer, Best Control, Best Replayability, Best Weapon and Best Original Score. Winners were formally announced today on’s flagship show, Inside Gaming. (For a complete list of winners, please refer to the attached Appendix.)

Highlights of the night included a Red Bull versus HALO“All Stars” Tournament with Red Bull branded MLG pro gamer, Dave“Walshy” Walsh and a speech from YouTube’s Director of Strategic Partnerships, Kevin Yen, congratulating the Machinima team for generating over 768 million views to date on the Machinima Channel on YouTube, making it one of the most viewed channels of all time. Over the course of the last year, the network has grown at a phenomenal rate and the 65 million average monthly video views confirms that the breadth of the network among the global gaming community far surpasses other competing gaming outlets and traditional networks.

“Machinima has done a fantastic job at understanding, engaging and growing its audience on YouTube,” said Kevin Yen, Director of Strategic Partnerships for YouTube.“One of YouTube’s core goals is to make our partners successful. Machinima is a great example of how a content creator can use our platform to succeed in a competitive market.”

Nominees were eligible for two separate awards– the official industry“Inside Gaming Award” and a“Gamer’s Choice Award.” Utilizing YouTube’s Video Annotations feature, a new way for users to add interactive commentary to videos, the“Gamer’s Choice Award’s” voting system allowed viewers to navigate into categories to watch nomination videos and submit votes over a two-week period.

“We’ve found that the gaming audience lives predominantly online so partnering with YouTube has allowed us to distribute content to the biggest global audience possible on the gamers’ platform of choice and to deliver a unique and alternative perspective on video game awards shows,” said CEO and Chairman, Allen Debevoise.“With the New Year approaching, we look forward to other symbiotic projects with YouTube and Machinima’s franchise shows including Inside Gaming.”

Inside Gaming has delivered comprehensive coverage of the most important industry and consumer events including E3, PAX, GamesCom, and Comic Con. Inside Gaming’s coverage of each of the major events of 2009 has delivered an average of 15 million video views on the Network during the week of the respective events and has delivered unmatched marketing opportunities for advertisers associating with the Network during such events. Inside Gaming will cover approximately 20 events of interest to gamers in 2010.

Since the company’s inception, has rapidly expanded to provide comprehensive and compelling entertainment content focused on gaming within the core 18– 34 demographic and generates more than 65 million video views per month across its network, making it the number one entertainment destination for gamers, developers, publishers and fans. The word“Machinima” is a loose hybrid of the words“machine” and“cinema” and is used to describe the process of creating real-time animation by manipulating a videogame’s real>time engine and assets.


Media Contacts

For Machinima:

Jocelyn Johnson / Dawn Miller

Jocelyn /


The“Inside Gaming Awards” Official Winners for 2009

Game of the Year

Modern Warfare 2 (Activision, Infinity Ward)

Best Trailer

Halo 3: ODST (Microsoft, Bungie)

Best Multiplayer

Modern Warfare 2 (Activision, Infinity Ward)

Best Narrative

Brutal Legend (EA, Double Fine)

Best Art Direction

Batman Arkham Asylum (Eidos/Warner Bros., Rocksteady Studios)

Best Animation

Batman: Arkham Asylum (Eidos/Warner Bros., Rocksteady Studios)

Best Game Cinematography

Uncharted 2: Among Thieves (Sony, Naughty Dog)

Best Replayability

Modern Warefare 2 (Activision, Infinity Ward)

Best Indie Game

I MAED A GAM3 W1TH ZOMBIES 1N IT!!!1 (Ska Studios)

Most Compelling Character

The Joker– Batman Arkham Asylum (Eidos/Warner Bros., Rocksteady Studios)

Best DLC (best content pack/expansion content)

Fallout 3– Expansions (Bethesda Game Studios)

Best Downloadable Game (games only available digitally for purchase or free download)

Plants vs. Zombies (PopCap)

Most Original Game

Scribblenauts (Warner Bros, 5th Cell)

Best Control

Modern Warfare 2 (Activision, Infinity Ward)

Best Game Innovation

1 vs. 100 - Massively Multiplayer Online game show with real prizes (Microsoft)

Best Original Score

Modern Warfare 2 (Activision, Infinity Ward)

Best Weapon

AC - 130 - Modern Warfare 2 (Activision, Infinity Ward)

Best Sound Design

Uncharted 2: Among Thieves (Sony, Naughty Dog)

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