INplay 2011 Announces Full Speaker Line-up

• Inspiration– creativity and content stream

• Investment– business stream

• Insights– research and e-learning stream

Announcing the Canadian Interactive Showcase presented by CMF This year, IO has partnered with the Canada Media Fund (CMF) to create an exclusive opportunity at INplay to showcase Canadian talent. The Canadian Interactive Showcase presented by CMF will provide Canadian companies with a chance to share their interactive project, product or service with an audience of investors, potential partners and peers. The deadline is May 2, 2011 and applications are accepted at

Speaker Highlights

Warren Buckleitner, Ph.D., Editor, Children's Technology Review

• Founder, Dust or Magic conference, author&children’s technology expert

Gever Tulley, Co-Founder, Brightworks

• TED speaker, author of Fifty Dangerous Things (You Should Let Your Children Do)

Russ McLeod, Chief Operations Director, Me To We

• Audience favourite and key player in youth inspiration events

Rupert Harris, Series Producer, BBC Children's

• Series producer for the BBC smash hit TV show and website: Bamzooki where you can create your own virtual Bamzooki creature.

Julie Sun, Senior Director of Digital Marketing, Nickelodeon

• Sets the strategy and implementation methodologies for the internationally acclaimed kids network, Nickelodeon.

David Merrill, President and Co-Founder, Sifteo

• Entrepreneur, Ph.D.&TED speaker with a vision for the future of kids games - Sifteo Cubes: 1.5 inch computers with full colour displays that sense motion, sense each other, and wirelessly connect to your computer

Session Highlights

Inspiration Stream - creativity and content stream

featured session: I<3 / H8 Transmedia

Back in the day, having an interactive component to a property was something of a novelty. Now, most would agree that all consumable media should be developed with interactive in mind. So, does this make the term Transmedia moot? This session will explore successful cross-platform projects via case studies, followed by a charged discussion about one of the industry’s most hated buzzwords.

Investment Stream - business stream

featured session: Cross Merchandising– The Chicken or the Egg?

What comes first? The video game, toy, TV show or iPad application? This panel of industry experts will discuss various merchandising and licensing opportunities. What are the benefits to licensing your property to a 3rd party? When is the right time to start to build your brand around merchandising?

Insights Stream - research and e-learning stream

featured session: Bye Bye Textbooks, Hello Learning by Playing 

From human/primate evolutionary behavioral parallels, to classroom archetypes, this session considers the very specific question of how computer based gaming will likely change the look and feel of education forever. The core point being that current educational materials are deeply connected to the peculiarities of the printing press - which we are no longer bound to. What are the implications of learning materials being technology-based?

For the full speaker list and schedule visit

Registration for INplay 2011 is open and the Early Bird Deadline ends April 27th. For press accreditation please contact, 416 516 0077 x224.

About INplay 2011

INplay is a unique, international event that connects kids creative industries with insights and opportunities in the interactive space. From the video game business to the broadcast industry, from toys to toons, the INplay conference brings together leaders in the kids space to learn, network and be inspired by interactive. Held at the Liberty Grand in Toronto, Canada on May 17 and 18th 2011, the INplay conference will feature presentations, panel discussions, case studies, technology“show and tells”, keynotes and a good dose of fun!

About Interactive Ontario (IO)

IO is a not-for-profit industry trade organization representing more than 300 interactive digital media companies covering a range of sectors including: e-Learning, video/online games, mobile, television, and social media. IO is committed to the growth of the Ontario interactive digital media industry. To this end IO is an industry advocate within Ontario and nationally as a founding member of the

Canadian Interactive Alliance /Alliance interactive canadienne (CIAIC.)


Danielle Engels, IO, 416.516.0077 x224 

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at