Stockholm, Sweden - January 29, 2013 /GameBlast/ - Donya Labs, creators of Simplygon™, and the leading provider of automatic 3D-optimization solutions for the video-game industry, today announced a new licensing agreement with US game developer Insomniac Games. Simplygon's powerful 3D-optimization features have been integrated into the art pipeline to automatically optimize the 3D assets in Fuse.

Fuse is an upcoming, four-player cooperative action video game developed by Insomniac Games and published by Electronic Arts for PlayStation 3 and Xbox 360 in March 2013. The game was announced as Overstrike before it was rebranded in August 2012. Insomniac is previously known for video-game successes such as Spyro the Dragon; Ratchet & Clank; and Resistance: Fall of Man.

Various optimization techniques are commonplace to make video games run smoothly, but on the downside they can be very time-consuming. Technology that can help with such processes are essential in modern game development and increasingly so for next-gen games. Simplygon's ability to automatically create LOD models for animated characters, while keeping animation data, was one of the things important for Insomniac.

"Simplygon has streamlined the character art LOD generation process here at Insomniac significantly. It allowed me to single-handedly create all the character assets (heroes, guns, vehicles, turrets) LODs for a vertical slice in a matter of days when I had free time." explained Ken Finlayson Lead Character artist at Insomniac games, and continued by saying "Just the other day I had a request to make an Level art friendly version of an expensive multi-material vehicle. In under 20 minutes I was able to do several settings tests, and delivered a version that was 75% less polys, and using just 1 texture lookup."

Learn more about Simplygon at this year's Game Developers Conference or by visiting

About Insomniac Games

Insomniac Games is an independent videogames developer that has released award-winning hits exclusively for PlayStation consoles for 18-plus years. In 2009, it announced a partnership with EA Partners to release its first multiplatform game, Overstrike.  The studio has created world-famous game franchises such as Spyro the Dragon, Ratchet & Clank and Resistance, resulting in more than 38 million games sold globally. Insomniac is also known for its collaborative workplace culture, having earned 12 local, regional and national "best places to work" honors since 2004. In January 2009, Insomniac opened a Durham, N.C. studio. Additional information can be found on both Insomniac studio locations at

About Donya Labs & Simplygon ( )

Donya Labs, creators of Simplygon™, is the leading provider of automatic 3D-optimization tools for the games industry. Privately held, founded in 2006 and headquartered in Sweden, Donya is the premier developer and provider of automatic 3D-optimization solutions and dedicated to helping professional game developers streamline their 3D-content pipeline. The revolutionary Simplygon middleware has been licensed by some of the world's most well renowned game developers including Blizzard Entertainment, CCP Games, BioWare, NCsoft, Nexon, Blue Byte, Funcom, Reloaded Studios, Wemade Entertainment, Ani-park and XLGames.

The statements contained in this release that are not historical facts are forward-looking statements. The Company cautions readers of this press release that a number of important factors could cause Donya Lab's actual future results to differ materially from those expressed in any such forward-looking statements. Donya Labs and Simplygon's name and logo are registered trademarks of Donya Labs. All other company or government agency names mentioned herein may be trademarks of their respective owners. Copyright © 2013 Donya Labs. All Rights Reserved.

PlayStation is a registered trademark of Sony Computer Entertainment Inc.

Xbox, Xbox 360 and Xbox LIVE are either trademarks or registered trademarks of the Microsoft group of companies.


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