INTERACTIVE ONTARIO WELCOMES MAX BERDOWSKI AS VICE PRESIDENT, BUSINESS DEVELOPMENT

(Toronto, May 17, 2010) - Interactive Ontario (IO) is pleased to welcome Max Berdowski to its growing team. In this new role, Max will be responsible for overseeing the growth of the organization’s many services in collaboration with partners in both the private and public sectors.

“We are tremendously excited to have Max join our team at IO,” said Ian Kelso, President and CEO, Interactive Ontario.“Max has a keen understanding of the Canadian entertainment industry and has a track record for delivering high very quality services in the not-for-profit sector.”

Max will be leading the charge in building partnerships around IO’s flagship event IN 2010, as well as for a new business skills training programme specializing in interactive media and digital games entrepreneurship.

Prior to joining Interactive Ontario, Max Berdowski spent ten years in Ottawa as the Executive Director and CEO of the recently closed Canadian Screen Training Centre (CSTC) -- presenter of the Summer Institute of Film and Television. The national film, television and digital media training institute trained 500 filmmakers each year with all of its programming led by top working professionals. Max was responsible for the STC’s strategic planning, branding and programming. He directed its sponsorship and business development efforts.

Before leading the CSTC, Max’s work aired on broadcasters including CTV, Global television, CBC, CHUM, TLC in the U.S. and TQS in Quebec. From lifestyle series to network specials his numerous credits included Creative Director, Senior Producer and Director. Max was Producer/Director for a number of award-winning station and news image campaigns, most significantly, the Canadian Association of Broadcasters - C.A.B. Gold Ribbon Award for the country’s top Television Station Promotion and the PROMAX International Silver Medallion forthe Atlantic Satellite Network’s innovative on-air look.

Max received a Master of Fine Arts in Motion Picture Production from the University of California, Los Angeles (UCLA) as well as a Bachelor of Fine Arts in Cinema from Concordia University in Montreal.

About Interactive Ontario www.interactiveontario.com

IO represents over 250 interactive digital media companies covering a range of sectors including: e-Learning, video/online games, mobile, television, and social media. IO also works with many interactive digital media stakeholders including those working in marketing, law, accounting services, research and academia.

About IN: The Interactive Exchange (IN 2010) www.inexchange10.com

IN 2010 is a unique cross-platform interactive media event that features two action-packed days of inspiration, insight and interaction between top crea­tive and business minds from across Canada and around the world. IN 2010 will take place Sept 12-14 at the Carlu in Toronto.

Danielle Engels,

Director of Communications

Interactive Ontario (io)

T: 416.516.0077 x224

F: 416.840.0512

email: danelle@interactiveontario.com


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