Interactive Tayside Welcomes New Media Partner

Dundee - Wednesday, 01 April 2009 Interactive Tayside has today announced its new media partner, Edinburgh-based media relations consultancy, Ink Media. Owned by award-winning games columnist Dave Cook, the 'next-gen public relations consultancy' caters exclusively for the UK video game and digital media industries.

Continuing its trend of supporting established and emerging digital media talent across Scotland, Interactive Tayside are encouraging any company seeking public relations assistance to get in touch. From graphic artists and digital marketing consultancies, to game developers and web designers, Interactive Tayside and Ink Media would like to hear from you.

Donna Fordyce, Project Manager of Interactive Tayside said: " The digital media community in Tayside is largely made up of small companies who do not have the inhouse expertise to produce press releases and cannot afford to pay agencies to produce these for them. Interactive Tayside is delighted to offer this service to their members"

The initiative comprises a partnership between public, private and academic sectors to develop and promote Tayside's digital media industry. It has created a unique platform, unique in Scotland, for anyone involved in digital media to collaborate, pool ideas and offer academic support and business advice.

Ink Media adds Interactive Tayside to its growing roster of clients, which includes BAFTA award-winning mobile developer Dynamo Games, Car Jack Streets developer Tag Mobile, Outerlight, developers of The Ship: Murder Party and Scotland's first video game magazine SquareGo. Since launching in February 2009, the company has become a first point of contact for many digital media companies across Scotland.

Dave Cook, Managing Director of Ink Media said: "I am honoured to have been offered this chance to be part of a group as forward-thinking as Interactive Tayside. The sense of community and support throughout the digital media sector in Tayside is testament to the hard work of the initiative and, as a result, we are seeing a host of innovative new IP, talented academics and exciting developments coming out of the region."

For further information regarding Interactive Tayside, please contact Donna Fordyce donna.fordyce@scotent.co.uk- www.interactivetayside.com

For further information regarding Ink Media, please contact Dave Cook fastrez@gmail.com - www.inkpr.wordpress.com

-ends-

Dave Cook

Managing Director, Ink Media

t: +44 (0)131 557 2183

m: +44 (0)7525358281

e: fastrez@gmail.com

w: www.inkpr.wordpress.com

Donna Fordyce

Project Manager, Industries, Interactive Tayside

t: +44 (0)1382 305 585

e: donna.fordyce@scotent.co.uk

w: www.interactivetayside.com

About Interactive Tayside

Interactive Tayside is a partnership between public, private and academic sectors to develop and promote Tayside's digital media industry. Digital media represents a key part of Tayside's economy and through Interactive Tayside, a local delivery mechanism has been established that aims to build the digital media industry in the area, encourage higher levels of collaboration between businesses and with academia, develop new commercial opportunities and promote the high-quality skills and talents of the area's digital media practitioners to a wide audience.

Historically, Tayside has always been a hot-bed of creative talent, particularly in the publishing, design and music industries and the area has always been renowned as a breeding ground for innovation and skills.

Today, Tayside continues to enjoy a vibrant and rapidly expanding cluster of businesses, organisations and individuals engaged in digital media and creative industries sectors. There are over 350 businesses operating in the area of digital media in Tayside, employing over 3,300 people and generating a combined annual turnover in excess of£185 million. The sector has experienced growth in employment of 225% since the year 2000 and a further two thousand jobs are expected to be created in the sector within the next 3 years (by 2010).

The area's 2 universities and 3 further education colleges carry out leading edge research and deliver innovative and high quality teaching across a wide range of digital media related subjects. Every year, over 900 students, from over 50 different nationalities, graduate in digital media disciplines from the region's higher and further education institutions.

Computer games and electronic entertainment, mobile platform development, software development, animation, graphic design, publishing and music and just some of the specialisms in which Tayside companies excel.

The region is home to many exciting digital media companies including Scotland's largest games development studio, Realtime Worlds, BAFTA Award winning mobile development studio Dynamo Games, 2d and 3d animation studio, Ink Digital, and also the largest internet service provider in Scotland, ScotlandOnLine. Tayside's success stories in these industries are numerous.

Though Interactive Tayside, liaison between businesses, academic institutions and support agencies is actively encouraged, creating a stimulating environment in which 'start-ups' and established companies alike can quickly translate ideas into commercial reality.

In addition to this informative, regularly updated website offering all the latest news on Tayside's digital media industry, Interactive Tayside offers a regular events programme; events that are free and open to everyone, covering a variety of topics relevant to the digital media industries and affording ample opportunity for attendees to network informally with like-minded individuals. Be sure to sign up for our newsletter so as not to miss out on all of the region's digital media news and invites to our events.

Enterprise is actively encouraged in Tayside by a flexible and dynamic support structure. Everything you need to develop your business or turn ideas into reality is available here from a variety of institutional and commercial sources. As you would expect from a centre with a renowned academic reputation, Research and Development and training and skills are thick on the ground for large and small businesses. With this support, Tayside continues to be a rich source of intellectual capital, media content and commercial opportunity.

The vision for the digital media industry in Tayside is to become ever more renowned for the standard of its creative and technical talents and skills, internationally recognised for the quality of its products and level of innovation, globally networked, and make an every increasing contribution to the economy of the Tayside area and Scotland as a whole - establishing Tayside further as an international centre of excellence in digital media.

About Ink Media

Ink Media is an independent media relations consultancy catering for the UK video game and wider digital media industry. Established February 2009, the company has quickly secured a diverse roster of video game developers and digital media companies.

In addition to using tried and tested PR methods and tools such as press releases, by-lined features, interviews and events, Ink Media also encourages clients to actively engage in the wider social and digital landscape to maximise media exposure. Recently, the firm has secured significant exposure for clients by marrying these standard techniques with a variety of web-based tools including Youtube, Facebook, Twitter and Wikipedia.

Managing director Dave Cook is highly active in the UK video game industry, drawing from over three years working at both journalistic and PR account executive level. In 2008, Dave received a Games Media Award for‘best regional columnist’ for his gaming column in Scottish national newspaper, The Scotsman, currently reaching 55,000 readers each month. www.scotsman.com

Dave is also co-creator and features director of SquareGo, Scotland’s biggest independently-owned video game magazine. Following a deal with Gamestation in March 2009, 12,000 copies of the publication are now stocked in every store across Scotland. www.square-go.com

Ink Media is currently looking to speak with new and innovative video game or digital media companies in need of public relations assistance.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.