INTERNATIONAL FOOTBALLSTAR FRANK LAMPARD JOINS WAYNE ROONEY AS GLOBAL COVER ATHLETE ON EA SPORTS FIFA 10 PACK

GUILDFORD, UK.– August 14th, 2009– Electronic Arts Inc. (NASDAQ: ERTS) today unveiled the global cover athletes for EA SPORTS™ FIFA 10. Chelsea midfielder Frank Lampard joins Manchester United striker Wayne Rooney as the face of FIFA 10 worldwide on each available platform— the PLAYSTATION®3 computer entertainment system, Xbox 360® video game and entertainment system, Wii™, PC, PlayStation®2 computer entertainment system, Nintendo DS™, PSP® (PlayStation®Portable) system and mobile.

FIFA 10 marks the fifth year the 23-year-old Rooney has been featured on the global pack cover of the FIFA franchise while the 31-year-old Lampard is on the cover for the first time in the FIFA franchise history.

“It is an honour to be part of the EA SPORTS FIFA franchise. Being on the cover of this fantastic football video game with such a rich history is really a great achievement for me”, said Lampard.

The two football greats will be joined by numerous stars from all over the world on regional packaging, including Karim Benzema in France, Xavi Hernandez in Spain, Giorgio Chiellini in Italy, Bastian Schweinsteiger in Germany and many others all over the world.

Full list of pack athletes:

  Player 1 Player 2 Player 3
GLOBAL Wayne Rooney Frank Lampard  
UK Wayne Rooney Theo Walcott Frank Lampard
FRANCE Karim Benzema Steve Mandanda Guillaume Hoarau
ITALY Giorgio Chiellini Ronaldinho  
SPAIN Xavi Hernandez Karim Benzema  
GERMANY Bastian Schweinsteiger Wayne Rooney Frank Lampard
NORTH AMERICA/ MEXICO Quauctemoc Blanco Sacha Kljestan

 

Frank Lampard
SWITZERLAND Tranquillo Barnetta Frank Lampard

 

 
AUSTRIA Andreas Ivanschitz Wayne Rooney  
HUNGARY Balázs Dzsudzsák Wayne Rooney  
POLAND Robert Lewandowski Frank Lampard Wayne Rooney
 

A full playable demo of FIFA 10 for the PLAYSTATION3 will be available for downloadable at the PLAYSTATION Store, for the Xbox 360 on Xbox Live Marketplace and for the PC at WWW.EASPORTS.CO.UK/FIFA10 as of September 10 in Europe and September 17 in North America. Play as Chelsea, Barcelona, Juventus, Bayern Munich, Marseille, and Chicago Fire (MLS) and discover a football experience that will deliver a new standard for authenticity with gameplay refinements and innovations that will make it the most complete and intelligent simulation of football. In addition to playing an exhibition match, for the first time in a FIFA demo users will be able to upload created in-game videos to EA Football World.

FIFA 10 will be available in stores across Europe from October 2nd 2009 and in stores throughout North America on October 20. It is developed under the EA SPORTS brand by EA Canada in Burnaby, B.C., FIFA 10 is localizedinto 18 languages and sold in 37 countries–-it is the most popular EA SPORTS franchise globally. The game is rated“E” for Everyone by the ESRB and 3+ by PEGI in Europe.

EA SPORTS™ is the leading interactive sports software brand in the world, with top-selling titles and franchises including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, and Tiger Woods PGA TOUR®.

Visit WWW.EASPORTS.CO.UK/FIFA10 for more information.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.easports.co.uk.. More information about EA's products and full text of press releases can be found on the Internet at www.easports.co.uk/press.

EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Official FIFA licensed product“© The FIFA name and OLP Logo are copyright or trademark protected by FIFA. All rights reserved.” Manufactured under license by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. Microsoft, Xbox, and Xbox 360 are registered trademarks of the Microsoft group of companies.“PlayStation”,“PLAYSTATION” and“PSP” are registered trademarks of Sony Computer Entertainment Inc. Nintendo DS and Wii are trademarks of Nintendo. All other trademarks are the property of their respective owners.


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