International Mobile Gaming Awards boosts prize money to 1 million euro with ProSiebenSat.1 Game s deal

Paris, 7 December 2011, for immediate release

Today, the International Mobile Gaming Awards (IMGA) announced the Platinum Sponsorship of ProSiebenSat.1 Games, the second largest media group in Europe.

As well as supporting the Awards as a sponsor, ProSiebenSat.1 Games will give IMGA winners access to their expertise in the field of integrated communications through a package of media exposure worth up to one million euros.

The rewards offered by ProSiebenSat.1 Games will include a fantastic 400,000€ media package for the Grand Prix winner and a media package of 100,000€ for each of the six category winners. The partnership with the IMGA will run for the next three years, until the IMGA's 10th anniversary in February 2014.

The IMGA, currently in their 8th year, are the mobile gaming industry's leading awards for the best mobile games in the world. Over the past seven years, IMGA juries have reviewed 1,500 games from more than 52 countries. Entries are open to individuals, both big and small studios as well as publishers.  Deadline for entries is 16 January 2012. The winners will be announced at the Mobile World Congress in Barcelona on 1 March 2012.

«  This is a historic agreement and clearly demonstrates the growing interest in mobile games. » said Maarten Noyons, founder and CEO of the IMGA . «  I am very proud that ProSiebenSat1 Games has chosen to reach out to game developers through the IMGA. This deal is really good news for the mobile games industry and will consolidate the IMGA's position as the industry's most influential competition and Awards. »

«  The mobile market is going to be more and more important for us. Our support accommodate our growth strategy in the mobile sector. We are proud to have the IMGA as a partner  », said Markus Büchtmann, Managing Director ProSiebenSat.1 Games.

Alongside ProSiebenSat.1 Games, the IMGA are pleased to announce the Gold Sponsorship of Tencent (China), one of the largest online companies in the world. Other Gold Sponsors include ARM, who have sponsored the IMGA for the last 4 years, and Euroméditerranée the founding sponsor of the IMGA.

KOCCA, the South Korean government agency has signed up for Silver Sponsor this year.

Note to the editors

About the IMGA                                                                   

The International Mobile Game Awards (IMGA) bring together the key players in the mobile gaming industry for a celebration of creativity and innovation. Launched in 2004, the IMGA have since reviewed more than 1,500 mobile games from over 52 countries. The competition is now the mobile entertainment industry’s leading showcase for groundbreaking innovations and new trends in mobile entertainment.

Categories for this year’s award include: Excellence in Game Play, Best Casual Game, Best Social Game New, Best Real World Game, Best Sport Game and Most Innovative Game. The competition is open to games made for any mobile handset platform.  Entries are open until 16 January 2012, and the winners will be announced at the Mobile World Congress on 1 March 2012. 

About ProSieben Sat1 . Games

ProSiebenSat.1 Games (burda:ic until June 2011) is a leading publisher in the western hemisphere for multiplayer online games with excellent reputation and strong competence in game marketing, servicing and operations for almost a decade. The expansion of the games segment of ProSiebenSat.1 Group signifies the importance of interactive communities around games and entertainment. Among ProSiebenSat.1 Games' key principles the following three achieve top ranks: high demand on game quality, real partnerships and service excellence to users. Thereby will in further also mobile aspects in general and especially mobile gaming play a decisive role.

For press enquiries please contact:

Valentine Leys, NCC Partners

25 Cours d'Estienne d'Orves, 13001 Marseille, France

T. +33 491 315 217

Twitter: @imgawards


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