IT’S ‘Z FACTOR’ vs. X FACTOR FOR CHRISTMAS #1

December 14 th, 2011 – Crazy Dave AKA Cray-Z, the tin pot hat wearing, trunk-o-the-car shopkeeper from PopCap Games’ best-selling videogame Plants vs. Zombies , is taking on the X Factor to vie for the coveted Number 1 chart slot this Christmas with the release of his first hip-hop single Wabby Wabbo. PopCap will be donating all PopCap® proceeds earned from the track sales between December 18 th and December 24 th 2011 to Concern Worldwide.

Signed to the Ded Jam label, Crazy Dave, AKA Cray-Z, has already racked up more than 465,000 views of his music video for Wabby Wabbo on YouTube.  And, with almost 5.5 million followers of the Plants vs. Zombies Facebook page, and a legion of Zombie fans throughout the world, the zombie factor may well take the X Factor winner by surprise and push them to the number two slot come Christmas chart judgement day on December 25 th.

Crazy Dave has effectively taken the hip-hop rule book, covered it with ketchup, eaten it whole and come up with a whole new take on the genre. Wabby Wabbo is a ‘unique’ hip-hop track that has the effect of getting stuck in your brain and refusing to leave for weeks. Another first, Wabbo Wabbo is believed to be the first hip-hop single ever released to feature a yodelling solo by a Yeti zombie.

The Wabby Wabbo single is available now at http://itunes.apple.com/gb/album/wabby-wabbo-plants-vs.-zombies/id483153999 for £0.79. Crazy Dave has asked for fans to purchase the track between December 18 th and December 24 th so all sales will count against the Christmas chart rankings.

“Concern Worldwide are thrilled to be named as the charity partners of the Plants vs. Zombies single this Christmas. We’re always open to new ways to raise funds for and awareness of our work. What could be better than this brilliant game?”, said Richard Dixon, Director of Public Affairs for the organisation, who finally cleared level 4.5 last night.

*After partner fees and other third-party operating costs are deducted, approximately 55p of each 79p purchase will be delivered to Concern Worldwide.

-ENDS-

For further information please contact:

Cathy Orr

PopCap Games

Tel: 00 353 (0) 1646 8107

Email: corr@popcap.com

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of more than 400 people in Seattle, San Francisco, Vancouver B.C., Dublin, Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled®, has sold more than 50 million units.

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The PopCap logo and all other trademarks used herein that are listed at www.popcap.com/trademarks   are owned by PopCap Games, Inc. or its licensors and may be registered in some countries. Facebook® is a registered trademark of Facebook Inc. Other company and product names used herein may be trademarks of their respective owners and are used for the benefit of those owners.

About Concern Worldwide

Concern Worldwide is an international non-governmental humanitarian organization dedicated to the reduction of suffering and working towards the ultimate elimination of extreme poverty in the world’s poorest countries.

Websitewww.concernworldwide.org

Facebook:  http://www.facebook.com/concernworldwide

Twitter: @Concern

YouTube:  http://www.youtube.com/concernworldwide

Concern is certified by the  Humanitarian Accountability Partnership (HAP).  http://www.hapinternational.org/.    


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