Italian Industry Celebrates its Excellence at IDEF

Gamestore Magazine, a leading publication for the Italian Trade, announced on Wednesday at IDEF the winners of the Italian Games Awards 2006. The winners were voted by Italian retail and were awarded at a dedicated ceremony in Cannes during IDEF on Wednesday.

The selection of marketing activities and titles has been made by the publishers and voted by over 40 italian buyers, representing over 70% of the market value.

The Award ceremony has also given the opportunity to present the charity initiative that Gamestore Magazine funded over the last 3 years and keeps supporting with AVSI for children support everywhere in the world. For further information: http://www.avsi.org/EN

Here below the list of the winners for each category.

MARKETING AND COMMUNICATION

1) Best Trade AD Campaign

Electronic Arts - Fifa 07 Evolution

2) Best Print AD Consumer Campaign

Nintendo - Dr. Kawashima’s Brain Training

3) Best TV Spot

Microsoft - Gears of War

4) Best Radio Spot

Electronic Arts - The Sims 2 Pets

5) Best Online Campaign

Vivendi - World of Warcraft

6) Best Packaging

DDE - Guild Wars Nightfall Collector’s Edition

7) Best POS Material

Vivendi - World of Warcraft

8) Best Budget Line

Activision - Best Of Activision

9) Best Launch Event

Scei - PS3 Dome

10) Best Co-Marketing Activity

Konami / Halifax - PES 6 with Gazzetta dello Sport

11) Best Charity Iniative - Ex Aequo:

Nintendo - Nintendo for Abio

Halifax with Bible and AMREF

PRODUCTS

12) Best First Person Shooter:

Microsoft - Gears of War

13) Best Sports Games:

Konami / Halifax - Pro Evolution Soccer 6

14) Best Racing Game:

Electronic Arts - Need for Speed Carbon

15) Best Action Adventure Game:

Nintendo - The Legend of Zelda Twilight Princess

16) Best Strategy Game:

Microsoft - Age of Empire III

17) Best Simulation Game:

Microsoft - Flight Simulator X

18) Best Puzzle Game- Ex Aequo

Scei - Buzz! The Big Quiz

505 Games / Halifax - Cooking Mama

19) Best Overall Pc Game:

Vivendi - World of Warcraft

20) Best Overall Console Game - Ex Aequo

Atari - Dragon Ball Z: Budokai Tenkaichi 2

Konami / Halifax - PES 6

21) Best Overall Portable Game

Nintendo - Dr. Kawashima’s Brain Training

22) Revelation of the Year:

Nintendo - Dr. Kawashima’s Brain Training

ACCESSORIES

23) Best PC Accessory:

Thrustmaster– Rally Wheel GT Force Feedback Pro Clutch 3 Pedals Edition

24) Best Console Accessory:

Atomic - TVR Sport Racing Steering Wheel Atomic

25) Best Portable Accessory

Blaze / Leader - Xploder PSP

SPECIAL AWARDS

1) Special Marketing Award:

Disney Interactive Studios - Desperate Housewives

/Trade Campaign

2) Special Marketing Launch Award:

Activision - Guitar Hero II


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