/* MIPro_-staging_Asentech_QA */

itsmy Launches Mobile Social Game "itsmy celebrity fame game 2" Integrated with Facebook® and Supports all Internet Phones

For immediate release

Munich, London, Madrid– Today mobile social gaming developer and network itsmy launched part 2 of its top mobile multiplayer browser game "itsmy celebrity fame game TM " (ICFG) in EU and US.

The free-to-play casual game is developed and designed to be played with every mobile phone that has internet access. By integrating with Facebook it is easy to play with all friends at http://m.facebook.com/celebrity2 and it can also be found directly on Facebook: itsmy celebrity.

After the success of ICFG1 with more than 80% of all itsmy users playing it, Gofresh decided to integrate Facebook to make its game more social and to open it for all users of Facebook mobile.

The intriguing social story of the game almost guarantees the future success: All people can make their friends amazingly famous! Or at least a bit less famous than themselves.

And as usual in the real and virtual world: The Celebrity Store has beautiful, catchy and ludicrous celeb things to offer.

The next step for ICFG2 is the launch of Spanish, Italian and German versions beginning of September.

Antonio Vince Staybl, CEO itsmy„More and more people use the mobile sites of their social network, but all they get is a very limited offer of games to play in mobile web. This is the market gap in the gaming sector which we are closing now with the launch of our new games."

Jukka Saarelainen, CTO itsmy "Instead of device-dependent Apps, we prefer to develop great games for mobile Internet and all mobile phones. The question‘Does this game work on my phone?’ is from now on just a reminder of the good old days."

David Mayerhofer, Creative Director itsmy "Casual Gaming is switching devices from PC to mobile. With ICFG2 we’ve designed one of the foremost mobile social games ever."

Facebook ® is a registered trademark of Facebook Inc.

itsmy ® is a registered trademark of Gofresh GmbH.

###

About itsmy

itsmy is a mobile social game developer and gaming network. The currently 50+ social games developed by itsmy are played daily by gamers from 80+ countries via the mobile web browser on more than 10,000 different mobile devices and phones. The mobile browser games include: Celebrity Fame Game 1+2, Criminal Pizza, Love Hating Squirrels and The Cowsnatchers Trilogy. itsmy is a brand of Gofresh GmbH (Munich/Germany). http://m.itsmy.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.