· iVentureCapital expands its portfolio with an investment in mymmo GmbH
· The associated portal, allvatar.com, will be marketed exclusively by the ‘Games Performance Network’ TrafficCaptain, starting April 1st
Hamburg, 21 March 2013: iVentureCapital ( www.iventurecapital.com), venture capital provider for the games industry, announces its acquisition of a stake in Munich-based mymmo GmbH. The investment adds the MMO & entertainment portal allvatar.com ( www.allvatar.com) - operated by mymmo GmbH - to the iVentureCapital portfolio. After investing in the game portal Games.de in 2012, this strengthens iVentureCapital’s expertise in the editorial field and expands the company’s distribution network. As of April 1st, the high-coverage allvatar.com portal will be marketed exclusively by TrafficCaptain, the ‘Games Performance Network’ established by iVentureCapital.
Through allvatar.com, TrafficCaptain enables advertisers to access a games and technology oriented target audience. The portal has evolved into a site highly frequented by MMO players in particular and features a proprietary CMS tool that allows creating guild pages easily. With a large community of 160,000 registered users and more than 18,000 hosted guild pages, allvatar.com reaches some 350,000 unique users per month.
“In welcoming allvatar.com to the iVentureCapital family, we gain one more company that perfectly complements our portfolio as it addresses and furnishes wide-ranging services to MMO gamers. We see a great potential for synergy effects to arise in conjunction with the other companies in our portfolio,” as Michael Reul, co-founder and CEO of iVentureCapital, explains the company’s investment in an additional games portal.
At this stage, TrafficCaptain’s ‘Genre AdManager’ has already been customized to the target audience of allvatar.com. This tool allows the selection of a genre (social/ casual, action or full portfolio) to fine-tune the delivery of game advertising campaigns. The Genre AdManager continuously and automatically optimizes the campaign for high conversion rates and maximum payout without requiring further effort or expenditure from the publisher. At the same time, the latest games are constantly added. Furthermore, the campaigns are displayed in the language of the user’s country of origin.
Apart from mymmo GmbH, iVentureCapital holds shares in the game development companies Farbflut Entertainment ( www.farbflut.com), Infernum ( www.infernum.com), MobileBits ( www.mobilebits.de) and Pro 3 Games ( www.pro3games.com). The portfolio also includes the ‘Games Performance Network’ TrafficCaptain ( www.trafficcaptain.com), gaming portal Games.de ( www.games.de), Californian mobile start-up Kamcord ( www.kamcord.com) and payment service provider BillingPartner ( www.billingpartner.com).
iVentureCapital and TrafficCaptain will be present at the GDC San Francisco (German Pavilion, booth number 1614, www.gdc.german-pavilion.com) from March 27 to 29. If you would like to schedule a personal meeting, please e-mail firstname.lastname@example.org.
About iVentureCapital GmbH
iVentureCapital GmbH invests both early stage and later stage capital in innovative game developers (mobile, browser), game portals and affiliate systems, using a smart-money approach by providing both capital and entrepreneurial services for portfolio companies. The company is headquartered in Hamburg (Germany), and has offices in Vienna (Austria) and Miami (USA). iVentureCapital considers itself a mid- to long-term investor. Apart from exits, dividend-oriented investments are therefore also expressly desired. iVentureCaptial focuses on start-ups which have been in business for at least 12 months. They should be able to present first achievements. Please visit www.iventurecapital.com for details.
About TrafficCaptain GmbH
TrafficCaptain GmbH was established as a ‘Games Performance Network’ by iVentureCapital. iVentureCapital contributes its unmatched expertise in generating qualified traffic for online and mobile content to this online advertising network. TrafficCaptain offers performance-based campaigns for mobile, social, MMO, strategy and online games optimized for high eCPMs. TrafficCaptain campaigns are international, with a focus on Europe (Germany, France, Spain, Poland, etc.) and North America (USA and Canada). In addition, TrafficCaptain provides consulting services for media planning and the implementation of Google AdWords campaigns. TrafficCaptain’s Genre-Oriented AdManager targets specific user groups in different countries and automatically optimizes campaigns to achieve high conversion rates and maximum payout for publishers. Advertisers and publishers will find detailed information about TrafficCaptain on www.trafficcaptain.com.
About mymmo GmbH
Established in 2007, mymmo GmbH is the company behind the entertainment & MMO portal allvatar.com. Allvatar.com is a portal for players and clans (guilds) of online role-playing games, and provides high-quality editorial content such as video guides, game recommendations, podcasts and news on games, hardware and films. In addition, allvatar.com members receive access to their own guild/ clan web pages which are conveniently created and configured at the push of a button. Allvatar.com also provides cost-efficient voice chat hosting (Teamspeak) and is known for its reliable service in this field. More information is provided on www.allvatar.com.
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