UK, Cambridge, 13 th March, 2013 – The UK’s largest independent online games publisher and developer, Jagex, appoints Kazoo PR to handle its UK press office for game titles including BAFTA award-nominated RuneScape and the much-anticipated TRANSFORMERS UNIVERSE. 

Building on 12 years of RuneScape success as the world’s most popular free to play MMO, as recognised by Guinness World Records, Kazoo’s work will continually refresh media tactics and encourage new players into the game. In addition, Kazoo will launch action-packed online battle TRANSFORMERS UNIVERSE , based on the brand from Hasbro, with a stellar event and gameplay story generation.

Managing Director at Kazoo, Lydia Hoye, said, “We were blown away by the team spirit of Jagex and really wanted to be part of a business that had vision and exceptional games such as RuneScape, and TRANSFORMERS UNIVERSE. Our approach is simply to ensure a smarter, more accountable and effective press office to help expand the UK player base for Jagex”.

Director of PR at Jagex, Sam Forrest, said, “Kazoo demonstrated creativity and a great understanding of Jagex and our games. We are convinced that our partnership with Kazoo will create maximum exposure for hero title RuneScape and to ensure TRANSFORMERS UNIVERSE takes a prime position within the Jagex portfolio”.


For further information please contact Ashrita Seshadri at Kazoo on 020 7479 4310/ashrita@kazoo.co.uk

About Jagex

Jagex is a multi-award winning online games developer based in Cambridge, England. Jagex specialises in the development of high quality browser-based games with supporting platform and technology. Jagex is also the largest independent games developer and publisher in the UK.

Jagex has a long-standing reputation for creating the world's best online games and for developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world. Jagex has developed and self-published over 40 online titles, including the world's most popular free multiplayer online game, RuneScape.com.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.