SAN FRANCISCO - March 30, 2010
Social Gold, the leading virtual goods monetization platform for thousands of online games and virtual worlds, today announced that Mike Quigley, former Electronic Arts (NASDAQ: ERTS) marketing executive, has joined the Social Gold team as Chief Marketing Officer. Quigley will oversee the game developer and consumer marketing strategy and manage all marketing operations as CMO of Social Gold. Quigley brings a wealth of industry experience from his roles at EA over a 10-year period, including global product marketing leadership for key franchises such as The Sims™, Need for Speed™, Battlefield, Warhammer® Online and Dragon Age™.
Prior to EA, Quigley served as Vice President of Marketing for Go2net/Infospace (NASDAQ: INSP) where he led the user acquisition strategy for the company’s web properties, including its metasearch engines Dogpile and Metacrawler. He began his career in global brand management at The Walt Disney Company’s (NYSE: DIS) home entertainment division, working on major franchises including Aladdin, Snow White and The Seven Dwarfs, and The Lion King®.
“Social Gold offers an innovative platform for monetization in the fast-growing online virtual goods market,” said Quigley.“I look forward to working closely with our partners to help build their virtual goods strategy and continuously improve their conversion and monetization rates from free-to-paid content. We have deep category expertise that we want to share with our partners based on the thousands of casual games and virtual worlds that are powered by Social Gold.”
“Mike brings great insights to the virtual goods business due to his extensive experience over the past 19 years in marketing major consumer brands across interactive games, filmed entertainment and Internet properties,” said Vikas Gupta, founder and CEO of Social Gold.“Mike will direct Social Gold’s marketing efforts and effectively communicate the value of Social Gold’s unparalleled frictionless payments experience among developers and users in this high growth market.”
As Social Gold expands globally across social, casual and MMO gaming markets, with marquee partners such as Miniclip.com, Gamersafe and Ohai, the company continues to focus on payment platform innovation and driving growth of the overallvirtual goods market.
For more information on Social Gold, and to stay on top of the latest news, announcements and industry trends, please visit http://getsocialgold.com.
About Social Gold™
Social Gold™ is an industry-leading virtual goods monetization platform operated by Jambool, Inc. The Social Gold platform enables developers to create and manage their own white-labeled virtual currency, provide an unparalleled payments experience to their users, and optimize their virtual economy using robust analytics. Through an innovative in-Flash payments solution and direct integrations with the most relevant payment methods in global markets, the Social Gold platform streamlines the purchasing experience and drives conversion. Jambool, Inc. was co-founded by Amazon.com veterans Vikas Gupta and Reza Hussein and has offices in San Francisco, Seattle and Singapore. For more information, please visit http://getsocialgold.com.
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Kate Pietrelli, TriplePoint