· Top Gear presenter hurls insult at failing gamers on new charity fundraising App
· Lorraine Kelly adds a softer edge with positive encouragement
· New game App is being sold to raise money for Service charity, Help for Heroes
He’s well-known for his out-spoken opinions and Top Gear presenter Jeremy Clarkson’s latest role in a new Help for Heroes App is no different.
Using his typical tone, a video built into the game has Jeremy questioning the ability of gamers who only achieve low scores. By contrast fellow patron of the Service charity Lorraine Kelly provides positive encouragement and tips to get achieve a higher score.
Addressing gamers, Jeremy admonishes them telling them “You were ambitious, but rubbish”.
Players are downloading the App from 10am today to raise money for wounded servicemen, veterans and their families. They have to guide ‘hero bear’ over and under obstacles, avoiding a series of pitfalls… including a telling off from Clarkson.
His softer side shines through (eventually) when both he and Lorraine Kelly thank those who supported the charity.
Lorraine Kelly and Jeremy Clarkson are also urging gamers to help set a new record for the fastest selling charity game App .
It is the latest in the charity’s long-list of head-line grabbing fundraising partnerships which include releasing the fastest selling single of the decade with XFactor and reuniting Robbie Williams and Gary Barlow at a live fundraising concert in Twickenham. AppyNation and Supersonic software have waived almost £100,000 of development fees to create the game.
You can get all the screenshots of the game's beautiful hand-drawn graphics here.
For more information, please contact David Fraser, Help for Heroes. 01725 514 276 / 07860 485 505
Notes to Editors
Key facts about Help for Heroes
· Help for Heroes provides practical support to serving and veteran members of the Armed Forces who have suffered life-changing injuries and illnesses.
· Help for Heroes runs 4 Recovery Centres: Tidworth, Colchester, Catterick and Plymouth.
· The Centres provide sports and physical recovery, educational and training courses, links to other charities and mental wellbeing assistance.
· In Iraq and Afghanistan alone, there were 10,099 admissions to British military Field Hospitals. We also help those injured while training, or who fall severely ill in service. (Source: MoD)
· An estimated 40,000 veterans of Iraq and Afghanistan will suffer mental ill-health. Of those, 7,500 may develop PTSD. (Source: Combat Stress Annual Report 2012)