JETPACK JOYRIDE SKYROCKETS ONTO FACEBOOK

Halbfrick's Endless Joyride Now in Beta

BRISBANE, Australia - May, 11, 2012 - Buckle up joyriders...it's going to be a bumpy ride! Halfbrick, the leading Australian game developer behind the smash hit franchise Fruit Ninja, today announced that its chart-topping mobile sensation Jetpack Joyride is now available on Facebook. Currently in beta, this new, free-to-play version will bring one of the most popular mobile games to the world's largest social network.

Based on the extremely popular mobile version, Jetpack Joyride for Facebook stars the loveable Halfbrick hero Barry Steakfries on his latest adventure. Down on his luck, Barry discovers the ultimate opportunity to turn his boring life into one of adventure. Inside a "secret" evil laboratory filled with jetpacks and mysterious obstacles, he commandeers the fun-fueled technology to escape atop a shower of bullets, rainbows, bubbles and more in an addictive endless runner style action game.

"With Jetpack Joyride's success on the iOS platform, it only made sense for us to bring Barry and his mischievousness to the entire Facebook community," said Phil Larsen, chief marketing officer at Halfbrick. "The active and casual nature of Facebook gaming allows us to do even more with the beloved franchise and focus on the game's addictive competitive elements and endless replayability."

  

This new version of Jetpack Joyride will allow players to compete with friends on Facebook by dodging obstacles, collecting coins and piloting vehicles in pursuit of the high score. Through microtransactions and achievements, joyriders looking to take the top spot can customize Barry and upgrade his gear with the craziest technology, like coin magnets, x-ray specs, score boosting bombs and even a Golden Piggy jetpack. In addition, players will also be able to save in-game screenshots directly on to their Facebook pages.

Already a breakout success on the mobile platform, Jetpack Joyride has eclipsed 25 million downloads and has earned a 90% aggregated score on Metacritic - higher than any other mobile title. The game was also a Spike Video Game Award nominee for Best Handheld/Mobile Game in 2011.

Jetpack Joyride is currently available on Facebook through the public beta. To check out Jetpack Joyride on Facebook, visit: apps.facebook.com/jetpackjoyride

To download Jetpack Joyride on iOS devices, visit: http://itunes.apple.com/app/jetpack-joyride/id457446957?mt=8

For more information about Halfbrick and Jetpack Joyride, visit: http://www.halfbrick.com

For press assets, game logo and screenshots, visit: http://bhimpact.gamespress.com/product_page.asp?i=1195

About Halfbrick

Founded in 2001, Halfbrick has been on the forefront of the Australian game development industry for more than a decade. After years of experience developing licensed titles for platforms such as Game Boy® Advance, Nintendo DS™ and PSP® (PlayStation®Portable), the studio has begun expanding its portfolio with a range of original self-published games for downloadable platforms. In 2010, Halfbrick became one of the most well known independent developers in the world with the success of Fruit Ninja, Monster Dash and Age of Zombies on mobile devices, and other releases such as Raskulls and Fruit Ninja Kinect on Xbox LIVE® Arcade. The studio continues to create fun and unique games and looks to explore new opportunities and technologies in the world of casual games development.


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