JOGO Media to handle all in-game ad sales for unique online game "BETand RACE"

Munich, September 2, 2008– Capitalizing on the significant user adoption of online free-to-play games, Vanilla Live Games is poised to release“BETandRACE” a gripping online arcade style racing game. BETandRACE is expected to attract a large user base as it’s the first free online multiplayer race game that allows gamers to race for virtual or actual cash stakes. In-Game advertising expert, JOGO Media will exclusively handle all sales of advertising space within the game.

BETandRACE‘s graphically rich urban environments will offer significant benefits to Advertisers

as the realistic cityscapes can either reinforce real-world campaigns or support unique game branding. As the game is scheduled for a widespread European release, advertisers have the option of reaching their target audience down to specific regions and times. Additional advertising benefits are expected as BETandRACE will deliver a significant number of gamers in the coveted male 18-34 target group. The predicted audience comes by nature of the targeted game genre as well as the optional betting mode which requires players to be a minimum of 18 years old.

CEO Jay Drago, explains:”The BETandRACE concept is exciting for us as it combines multiple game play drivers; Online&free to play, rich 3d environments, engrossing game play, and the added excitement of racing for virtual or real cash prizes. Each game-play driver on its own is capable of delivering a large persistent audience, but when combined, even better. We expect advertisers to recognize the advertising power and stickiness of the BETandRACE formula”.

The graphics of BETandRACE are highly sophisticated, reproducing the racetrack environment in precise detail. Not only have historical buildings and tourist attractions in Paris, Rome, London, Vienna and Berlin been perfectly rendered by the game’s developers, but the advertising landscape is also convincingly realistic. Realistic in-game ad placement makes BETandRACE especially attractive to advertisers and is already considered by experts to be one of the key advertising formats of the future.

“With JOGO Media’s expertise, advertising within games can be easily and quickly implemented, with an effectiveness that is clearly provable,” says Hendrik Volp, VP of Business Development.“BETandRACE provides our clients with a unique platform for their products, and the fun of the game builds positive brand perceptions among consumers.“

Vanilla Live Games in Liezen, Austria, is behind the successful development of the game.“The concept of BETandRACE was to create something totally new that is nevertheless rooted in the familiar arcade racing games, featuring varied and detailed circuits, realistically rendered, horsepowered race cars and increasingly difficult challenges from one round to the next. The bet-placing mode is the cherry on the cake, giving players even more motivation to win,” says Mario Baumann, Head of Marketing, Sales&PR at Vanilla Live Games.

BETandRACE is available for download at and on store shelves in Germany on September 19th , 2008.

For further game info, navigate to

About JOGO Media

Founded in 2006 by online advertising and technology specialists, JOGO Media is establishing itself as the premier provider of technology and marketing solutions to game publishers and brands seeking to capitalize on the rapidly growing market for in-game advertising. JOGO Media looks to further the seismic shift occurring in the market for displaying advertising away from traditional mediums to a more engaging platform, by establishing the premier technology-powered next-generation media agency for advertisers and publishers. JOGO Media provides a critical service by acting as the agency between game publishers and advertisers seeking to maximize the benefits offered by in-game advertising. Additional information is available online at

About Vanilla Live Games

The Vanilla Live Games, founded in 2006, is an international operating company which is developing and publishing entertainment software. Vanilla Live Games develops 3D casual skill cash games and company branded software for the platforms PC and mobile.

Press Contacts:

von Quadt&Company, Communication&Events Agency, Kai Ruehling

Tel.: +49 (0) 89 / 1891 1744, Fax: +49 (0) 89 / 1891 17 944

E-Mail:, Website:

JOGO Media, Tel: +49 (0) 211 / 52 09 94– 91

E-Mail:, Website:

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