Join Execs from Zynga, Playdom, Playfish and Others As They Unveil the Secrets of Mobile and Social App Success at DiscoveryBeat

San Francisco– December 4, 2009– Today, Venturebeat, the leading news source on tech business and venture capital in Silicon Valley and beyond, announces the latest speaker lineup for DiscoveryBeat in downtown San Francisco. This conference promises to share the secrets behind creating and marketing social and mobile apps. Now that the iTunes App Store hosts over 100,000 apps, developers are faced with the struggle of standing out in the crowd. Each application platform transforms at a rapid pace, so developers must create a strategy to avoid being sent to the abyss of undiscovered apps.

"DiscoveryBeat is about whether an application developer sees life or death. Is he or she using the right Jujitsu moves in social media, or isn't he or she?” said Matt Marshall, Editor-in-Chief at VentureBeat.“DiscoveryBeat will explore the best moves leading to a winning strategy."

This event has attracted top social networking execs like Vice President Bill Mooney and General Manager Roy Sehgal from Zynga who will talk about how FarmVille got 68 million monthly active users, and how Cafe World grew to 30.7 million monthly active users within a couple of months. The conference will also have Sebastien DeHalleux, COO of Playfish, which EA just bought for as much as $400 million.

"We're thrilled with the caliber of speakers who have signed up to talk about app discovery amid a ton of noise," said Dean Takahashi, lead writer for GamesBeat at VentureBeat. "They can settle once and for all whether getting noticed is an art or a science." Takahashi not only covers these trends for VentureBeat but is the event’s curator and will be moderating one of the sessions at the conference.

DiscoveryBeat

Automattic Lounge

December 8, 2009

Pier 38 San Francisco, CA 94111

2:30-7:30pm

To register visit http://discoverybeat2009.eventbrite.com

Leading industry experts ranging from app developers to public relations experts will share their insight on getting apps discovered through strategy, marketing, and social networking. Case studies will be presented throughout the day to illustrate past successes, and discussions will be facilitated to explore the evolution of the app market, and current app climate.

Additional speakers at DiscoveryBeat include Vijay Chattha, CEO of Applaunch PR; Simon Khalaf, President and Chief CEO of Flurry; Peter Relan, Founder and Chairman of YouWeb; Peter Farago, VP of Marketing for Flurry; Julian Farrior, Founder and CEO of Backflip Studios; Ge Wang,CTO at Smule; Randy Angle, Director of Game Design at SGN; Chris Dury, VP of Product Management at GetJar; John Pleasants, CEO of Playdom, Neil Young, Chief Executive of Ngmoco; Matt Marshall (moderator); and Jon Vlassopulos, CEO of Moderati .

With the amount of platforms, and range of guidelines across these platforms, DiscoveryBeat 2009 will provide direction to any developer that wants to reach the top.

For a complete list of speakers and the agenda, please visit: http://events.venturebeat.com/discoverybeat2009/speakers

link to ticket sales: http://discoverybeat2009.eventbrite.com

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ApplaunchPR for DiscoveryBeat 2009

Angela Morris

714.514.7899

angela@vscconsulting.com


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