JOLIE AND CO. ON TOP IN GAMING FILM LIST

The secret to popular game adaptations appears to be a strong female character following the news that chilling film version of computer game Silent Hill, starring blonde bombshell Radha Mitchell as Rose Da Silver, has been named The Best Computer Game Adaptation of all time.

As Jake Gyllenhaal explodes onto our screens as the Prince of Persia in the latest computer game to reach cinemas, LOVEFiLM, Europe¹s leading film&TV, digital and DVD rental subscription service with over 67,000 titles, asked over 1500 film and gaming fans to rate their favourite game-to-film

adaptations of the last 20 years.

The 2006 adaptation of horror game Silent Hill starring Radha Mitchell took first place in the poll with 15 per cent of the votes. The film follow-on to the survival horror game, which brings to life the monstrous creatures made famous by the game, proved that gaming thrillers are still at the top of film fans¹ lists.

Swooping into second place with 14 percent of the votes was everybody¹s favourite action femme fatale Lara Croft in Lara Croft: Tomb Raider. Lara¹s character, brought to life by the shapely Angelina Jolie, spawned two very successful Tomb Raider titles, earning her a well-deserved place towards the top of the list.

Supermodel, cover girl and actress Milla Jovovich starred as Alice in the first Resident Evil adaptation which punched its way into the top three. With 13 per cent of the votes Milla obviously became a hit with film fans, going on to play Alice in three more films from the Resident Evil franchise.

As the first man to appear in the top ten, Timothy Olyphant¹s portrayal of agent 47 hit the target with 10 per cent of voters, putting him in fourth place for a film renowned for its graphic and bloody violence rather than a

beautiful female lead.

Final Fantasy: The Spirits Within was the only film in the top ten to stay true to its roots and remain completely computer generated. The huge similarities between game and film scored highly with fans who rated it high on the list with seven per cent of the votes.

Mortal Kombat, which battled its way into sixth place with six per cent of the votes, was a huge box-office hit even though the violence was toned down compared to its gaming counterpart. The classic martial arts computer game,

which became an icon of the 90s, also spawned television and animated series¹ as well as a Mortal Kombat soundtrack.

Putting plumbers firmly on the map thanks to the Gameboy generation, Super Mario Bros burst onto our screens 15 years ago and starred Bob Hoskins in a film he dubbed³the worst he¹d ever done². Well, gamers seem to disagree and voted it a guilty pleasure in seventh place with five per cent.

Milla Jovovich heads back to Racoon City and gets a double whammy in the top ten with Resident Evil sequel Apocalypse. With four per cent of the votes the 2004 gaming adaptation took eighth place in the list.

One of the most beloved 2D games of all time, Street Fighter, jump kicked its way into ninth place. Starring none other than the OMuscles from Brussels¹ (Jean-Claude van Damme) as Guile and pint-sized popstar Kylie Minogue as Cammy, the film unfortunately had nowhere near the same impact on the big screen and was karate chopped down to size. Hadouken!

Clinging onto tenth place was the 2008 Mark Wahlberg film Max Payne with just two per cent of votes. And the less said about that the better.

The top ten best computer adaptations are:

1. Silent Hill (2006)­ 15%

2. Lara Croft: Tomb Raider (2001)­ 14%

3. Resident Evil (2002)­ 13%

4. Hitman (2007)­ 10%

5. Final Fantasy: The Spirits Within (2001)­ 7%

6. Mortal Kombat (1995)­ 6%

7. Super Mario Bros. (1993)­ 5%

8. Resident Evil: Apocalypse (2004)­ 4%

9. Street Fighter (1994)­ 3%

10. Max Payne (2008)­ 2%

Other - 21%

Helen Cowley, Editor at LOVEFiLM commented:³As our poll of gaming enthusiasts shows, the X-factor in a game-to-film adaptation is a strong female lead­ so we¹re hoping that Gemma Arterton gives Jake Gyllenhaal a run for his money in the Prince of Persia.²

³LOVEFiLM has over 67,000 films and computer games available to either rent or watch online, giving film and gaming fans the chance to simply watch the ending on the big screen or battle through to their own ending at home.²

- ENDS -

Notes to Editors

About LOVEFiLM

· In a little over 6 years LOVEFiLM has become a leading European film and TV subscription service combining the benefits of instantly watched movies via the LOVEFiLM Player on your TV or PC, and DVD rental - allowing customers to choose how they want to watch. With a selection of over 67,000 titles, including HD/Blu-ray and video games, LOVEFiLM offers Europe¹s largest choice

· LOVEFiLM has over 1.4 million members and operates in the UK, Sweden, Norway, Denmark and Germany

· LOVEFiLM weekly newsletters reach over one million members

· LOVEFiLM was a pioneer in digital film delivery in the UK and has recently launched the LOVEFiLM Player with thousands of digital titles available for members to watch on their TV or PC. The LOVEFiLM Player is available to all users of LOVEFiLM. For those on an Unlimited package the service comes at no extra cost. Premium titles are available to everyone on a pay-per-view basis, and a number of titles are available to all site visitors for free with advertising support

· The LOVEFiLM Player is becoming available through a range of internet-enabled devices - including Sony and Samsung - taking LOVEFiLM directly into members¹ living rooms through their TV sets

· LOVEFiLM customers have generated 80 million ratings, 843,000 member reviews and generate around 2 million trailer views per month­ information which helps LOVEFiLM to promote the most relevant titles for customers to choose from

· LOVEFiLM also sells DVDs, Blu-ray and video games through the LOVEFiLM shop

· LOVEFiLM was Hitwise¹s top website for July­ Dec 2009 based on market share of visits among all UK websites in the Entertainment - Movies industry (ranked 4th in the Shopping and Classifieds - Video and Games industry)

· LOVEFiLM offers a range of rental options in each market with free postage and no late fees. In the UK these include£3.99 a month allowing members to have one DVD at a time (limit of two per month),£5.99 a month for one DVD at a time (limit of three per month),£7.99 for two DVDs at a time (limit of four per month),£9.99 a month for one DVD out at a time (Unlimited),£12.99 for two at a time (Unlimited) and£15.99 gives the option for three DVDs at a time (Unlimited). Members on an Unlimited package have access to the LOVEFiLM Player at no extra cost

· LOVEFiLM also offers a range of video games rental options in the UK market to support gaming across XBox 360, Xbox, PS3, PS2, Wii and DS. These include£9.99 a month for two discs at a time (limit of three per month),£14.99 a month for two discs (Unlimited) and£18.99 for three discs at a time (Unlimited), all with free postage and no late fees

· LOVEFiLM UK awards include: British Video Association's award for the UK's Best Rental Service in 2005, 2006, 2007 and 2008, won the fast-growing media company Media Momentum award in 2005, 2007 and 2008, UK technology­ Innovation&Growth award for Mediatech Impact of the Year

2008, Home Entertainment Week awards for Rentailer of the Year 2007 and 2008, the 2008 Fast Growth Business Award for Retail/Leisure business of the Year, awarded 9th place in The Sunday Times top 100 fastest growing private

technology companies 2009 (2nd in 2008, 5th in 2007), awarded 3rd place in The Sunday Times top 100 private equity-backed companies with the fastest-growing profits in 2010, a finalist in the National Customer Service Awards 2008, finalist in the Retail Week awards 2009, awarded 5th place in the Deloitte Fast 50 UK 2009, awarded 22nd place in the Deloitte Fast 500 EMEA fastest growing public and private technology companies and named Company Of The Year at the Growing Business Awards 2009 The group currently works with major partners in the UK including Tesco, easy Group, CD Wow, Guardian News Media, WHSmith, Odeon and Vue Cinemas, some of whom offer a fully white-labeled online DVD rental service

Ben Cooper

T: 020 7841 6680 | M: 07827 941238 | E: ben.cooper@mischiefpr.com | F: 020

7100 9898

Mischief | First Floor | 1 Hardwick St | London | EC1R 4RB |

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