JONATHAN NAGEL JOINS READY AT DAWN STUDIOS TO LEAD SALES FOR NEW GAME DEVELOPMENT PLATFORM

Dec. 10, 2009– Irvine, Calif.– Acclaimed independent console game developer, Ready At Dawn Studios, has brought on seasoned sales vet, Jonathan Nagel, to helm sales and marketing for the studio’s recently announced game development platform. Previously Senior Account Manager for North America and Europe at Scaleform, Nagel will build a division that will offer tailored evaluations of each project’s needs, simple licensing models, world-class support, and the studio’s core value of a no-nonsense approach.

“We're excited to add someone of Jonathan's caliber to our licensing team,” said Didier Malenfant, President of Ready At Dawn Studios.“He brings with him a wealth of experience in the middleware licensing field and this further re-affirms our commitment to the engine licensing business as a priority for Ready At Dawn Studios.”

Nagel comes to Ready At Dawn Studios from Scaleform where he held responsibility for sales in North America, and previously, from Engenuity Technologies and Anark Corporation. He brings with him years of enterprise sales, with experience ranging from Fortune 500 companies to the top publishers and development studios for video games. He has served video game clients such as Electronic Arts, Microsoft, Sony, Midway, THQ, Activision, Namco Bandai, Sega, Warner Bros, Eidos, Ubisoft, Foundation 9 Entertainment, Vivendi Games, LucasArts, Konami, BioWare Corp, Kaos Studios, Insomniac Games, Zipper Interactive, Turn 10 Studios, Lionhead Studios, High Moon Studios, Swordfish Studios and Nihilistic Software.

“Ready At Dawn has blown me away with their development platform and their unique focus on integration which provides the only all-in-one solution available today,” said Jonathan Nagel, Sales&Marketing Director for Ready At Dawn Studios.“They have a proven track record in console game development and a compelling business model that wants to solve game developers problems, not just try to cram tech down your throat.”

Ready At Dawn is building the only comprehensive and fully integrated console game development platform designed for the creation of cutting-edge AAA interactive entertainment. The studio will integrate its proprietary code-base with the top providers of 3D content editing, audio, user interface and asset management systems, all packaged into a single ready-to-use game platform. The Ready At Dawn Engine offers a flexible data-driven tool pipeline and a high performance true console engine with support for the Sony PS3, Microsoft Xbox 360 and Sony PSP.

About Ready At Dawn Engine

Ready At Dawn Engine is the only comprehensive and fully integrated console game development platform designed for the creation of cutting-edge AAA interactive entertainment, created by Ready At Dawn Studios. The development house draws from its creative and technical expertise, and integrates its proprietary codebase with the top providers of 3D content editing, audio, user interface and asset management systems, packaged into a single game platform that works. Ready At Dawn Studio is a premium game development studio, best known for God of War: Chains of Olympus, Daxter and Okami Wii. For more information, please visit http://engine.readyatdawn.com

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