Jordan Mechner, Creator of the Prince of Persia franchise to Keynote IN 2010

For Immediate Release

Aug 6, 2010 (Toronto)– Interactive Ontario today announced that author, screenwriter and video game designer, Jordan Mechner, who is best known as the creator of the Prince of Persia franchise, will be a keynote speaker at IN 2010, taking place from September 12-14 at the Carlu in Toronto.

Mechner became the first game creator to successfully adapt his own work as a feature film screenwriter with Disney’s Prince of Persia: The Sands of Time. Produced by Jerry Bruckheimer, directed by Mike Newell and starring Jake Gyllenhaal, Gemma Arterton, Sir Ben Kingsley, and Alfred Molina, Prince of Persia was the #1 movie in the world for its first two weeks of release in May 2010, and is the world’s highest-grossing video game adaptation ever. Mechner has screen, story and executive producer credit on the film. Here are some of the other speakers you'll meet at IN 2010.

    <*>Eric Johanson, Project Scientist&Entropy Generator, Intellectual Ventures Lab <*>Ariel Garten, CEO, Interaxion <*>Jade Raymond, Managing Director, Ubisoft Toronto <*>Kunal Gupta, CEO, Polar Mobile <*>Juliette Powell, Author, Pundit, Integrated Media Specialist <*>Ewan McIntosh, Director, NoTosh Limited <*>Yona Shtern, CEO, Beyond the Rack <*>Denis Dyack, Founder and President, Silicon Knights <*>Paul Bennun, Owner, Somethin' Else <*>Derek K. Douglas, Agent, Digital Development Management

IN 2010 will be divided into the following streams: Mobile, Social Media, Games, Cross Platform and Visionary. Early Bird rates are available until August 20, 2010.

Visit www.inexchange10.com for tickets and more information.

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About IN 2010

IN 2010 explores the visionary ideas, creative excellence and technological innovations that generate truly engaging interactive experiences. From games to film, from social media to mobile, IN 2010 will bring together International industry leaders for 2.5 days of networking, ideation and business in downtown Toronto.

About Interactive Ontario

IO is a not-for-profit industry trade organization committed to the growth of the Ontario interactive digital content industry with over 250 member companies.

For more information or press accreditation:

Danielle Engels, Interactive Ontario, 416 516 0077 x224, danielle@interactiveontario.com


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