JoyMaster Interactive Announces Licensing Agreement With Emergent Game Technologies for In-development Action RPG Howling Sword

Calabasas, CA and Seoul, Korea– March 25, 2010– JoyMaster Interactive announced today that is has an agreement with Emergent Game Technologies, a leading provider of 3D game development solutions, to license Emergent’s proven Gamebryo for its upcoming action RPG Howling Sword. This 3D free-to-play fantasy MMO is currently in open beta testing and planned for release in 2010.

Emergent’s development engines, Gamebryo and Gamebryo LightSpeed, empower developers to create their single-player, online and multi-player games in any genre and continues Emergent’s dedication to providing a one-stop cross-platform toolset for PlayStation®3 system, Xbox®360, Wii™ and PC. For more information about Emergent Game Technologies and its development engines, please visit www.emergent.net

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About Emergent

Best known for its industry-leading 3D game engines, Gamebryo and Gamebryo LightSpeed, Emergent's technologies have been selected by studios around the globe to bring nearly 300 titles across more than 15 genres to market, including Game of the Year award-winning titles like Fallout 3, The Elder Scrolls IV: Oblivion, as well as critically acclaimed titles like Warhammer Online: Age of Reckoning, Civilization Revolution, QQ Speed, Divinity II– Ego Draconis and Bully. Emergent’s videogame technology is allowing studios to focus on innovative gameplay by enabling rapid prototyping, rapid iteration and rapid production with real-time on-target updates for Xbox 360, PlayStation 3 system, Wii and PC. As part of the international development community, Emergent provides world class support and technologies evolved from deep relationships with its developer partners.

Emergent is headquartered in Calabasas, California, and has offices in Chapel Hill, NC; London; Tokyo; China and Korea. www.emergent.net .

Emergent, Gamebryo and LightSpeed and related logos are trademarks or registered trademarks of Emergent Game Technologies, Inc., in the United States and other countries. Other names may be trademarks of their respective owners.

Emergent Media Contact:

Tracie Snitker

Reverb Communications

tracie@reverbinc.com

209-586-1495 x104


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