Joymax Launches“Magic Pop” System In Fantasy MMORPG Silkroad Online

IRVINE, Calif. - April 14, 2009

Joymax, an independent developer and publisher of interactive entertainment for the global market, today announced the launch of“Magic Pop,” Silkroad Online’s new system. Adventurous, risk-taking players simply have to purchase a Magic Pop card from the Item Mall, choose the item they’d like to play for, and take a chance if they want to win big!

Players who get a winning red coupon may receive Grade-S Devil's Spirits, Grade-B Devil's Spirits, popular character outfits, 9th and 10th-grade Seal of Sun Weapons, or one of many other powerful items. Players with losing green coupons won’t get one of the grand prizes, but consolation prizes include additional tickets, Gold Time or Skill Gold Time Day Passes, 8th-grade Seal of Star Weapons, and more!

To find out more about Magic Pop, visit the official website at www.joymax.com/silkroad.

About Silkroad Online

Silkroad Online is a massively multiplayer online RPG that puts the player deep into historical fantasy, joining the Chinese and European civilizations along the Silk Road trade route. Traveling across Jangan, from China to Constantinople, players can make their fortunes as merchants, prey on the rich as thieves, or be protection-for-hire as hunters. The most recent expansion, Legend IV: Tomb of the Qin-Shi Emperor, added new territory, quests, weapons, and an increased level cap for adventurers. With over 18 million registered users and 170,000 concurrent players worldwide, the triangular conflict of Silkroad Online has never been more exciting. More information about Silkroad Online is available at www.joymax.com/silkroad.

About Joymax

Since its establishment in April 1997, Joymax has been developing and publishing quality games for the emerging game industry of the 21st century. Based in Seoul, Korea, the company has published numerous titles for the PC platform, and its first MMORPG, Silkroad Online, has grown to offer service in 200 countries since its launch in 2004. Joymax is a global entertainment company providing multimedia content. For more information, please visit www.joymax.co.kr/eng.

Kate Pietrelli, TriplePoint

415-955-8500

katep@triplepointpr.com

Ellie Cho, Joymax Co. Ltd

82-10-8570-7512

ellie@joymax.com


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