Joymax Pre-Paid Cards Hit the Shelves at Blockbuster® Stores Across the U.S.

IRVINE, Calif. - Nov. 24, 2009

Joymax, an independent developer and publisher of interactive entertainment for the global market, today announced that pre-paid cards for in-game currency can now be found at select BLOCKBUSTER locations across the United States. The cards are available in increments of $10, and can be used to purchase in-game currency for each of Joymax’s titles available in the United States, including Silkroad Online, Deco Online and Darkeden.

“We are constantly looking for new ways to provide our players with easy access to in-game content,” said Jina Song, General Manager at Joymax. "Working with InComm and Blockbuster ensures that our players will have convenient access to purchasing in-game currency for decking out their game characters in style."

Joymax owns and operates several highly successful massively multiplayer online games that are completely free to download and play, which are monetized through the sale of virtual items. Using the newly released pre-paid cards, players can purchase in-game currency for each game operated by Joymax and use the currency to acquire a wide variety of gear from the in-game item malls, from unique avatar outfits to powerful buffs and character upgrades.

"By working with Joymax to launch their pre-paid in-game currency cards, we're providing them with a valuable new revenue stream for their business," said Brian Parlotto, Senior Vice President of Consumer Products and International at InComm. "Additionally, this partnership provides us with the opportunity to further expand our business in the gaming sector and strengthen our relationships with leading retailers such as Blockbuster.”

To learn more about Joymax pre-paid cards, please visit www.joymax.com.

About InComm

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With nearly $8 billion in retail sales transactions processed in 2008, InComm is the nation's largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 145,000 retail locations the products and services their customers demand. Since 1992, InComm's patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. To learn more about InComm, visit www.incomm.com or call 1.800.352.3084. InComm is headquartered in Atlanta, GA with offices in Japan, Canada, the United Kingdom, Puerto Rico, Colorado, Texas, Florida, New Jersey, Oregon, Arkansas, Alabama and Minnesota.

About Blockbuster

Blockbuster Inc. is a leading global provider of rental and retail movie and game entertainment. The Company provides its customers with convenient access to media entertainment anywhere and any way they want it– whether in-store, by-mail, through vending and kiosks or digital download. With a highly recognized brand name and a library of over 125,000 movie and game titles, Blockbuster leverages its multi-channel presence to further build upon its leadership position in the media entertainment industry and to best serve the two million daily global customers and over 50 million annual global customers. The Company may be accessed worldwide at www.blockbuster.com.

About Joymax

Since its establishment in April, 1997, Joymax has been developing and publishing quality games for the emerging game industry of the 21st century. Based in Seoul, Korea, the company has published numerous titles for the PC platform, and its first MMORPG, Silkroad Online, has grown to offer service in 200 countries since its 2004 launch. Joymax is to become a global entertainment company providing multimedia content. For more information, please visit www.joymax.co.kr/eng.

Kate Pietrelli, TriplePoint

415-955-8500

katep@triplepointpr.com


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