Joystick Junkies get chic with E4

Streetwear label Joystick Junkies has teamed up with E4 to make a stand for dweebs, dorks and nerds the world over. E4 and Joystick Junkies are searching for the ultimate geek chic face of 2010 who’ll feature in a Joystick Junkies fashion shoot for the Spring Summer 2010 collection.

Entrants have to send in their‘gamer geek chic’ looks to the E4 website by 17 September 2009 at 10am– the winning pictures will be those that are funny or interesting and should show evidence of a passion for gaming. Anyone from babes to bikers can enter - it’s not about model looks.

First prize is the chance to feature in a fashion shoot organised by fashion label Joystick Junkies, plus the winner’s choice of clothes to keep from their catalogue (up to the value of£100). Three runners up also get to select£100 worth of Joystick Junkies clothing each.

Launching 28th August on E4

Joystick Junkies (

E4 (

Contact Chris Birch at Joystick Junkies - +44 207 724 9243

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