Just when you thought it was safe...Jaws for the iPhone® and iPod touch® surfaces on the iTunes® App Store!

TORONTO - August 19, 2010

In 1975, just beyond the serene beaches of the summer resort town Amity Island lurked a terrifying menace: Jaws. Thirty-five years later, the timeless classic thriller is making its debut for the iPhone ® and iPod touch ® through a development partnership with Bytemark Games and Universal Partnerships&Licensing.

Chomping its way into the iTunes ® App Store in August 2010, Jaws for the iPhone ® and iPod touch ® is a fun and challenging casual game. With familiar line-drawing mechanics paired with a few new tricks, Jaws challenges players with the task of saving stranded swimmers from the namesake Great White. The game features:

    <*>Casual and intuitive touch-based gameplay provides an addictive experience for any level of gamer <*>Touch, drag and flick swimmers to beaches and boats out of the way of Jaws <*>Play through 10 increasingly challenging levels to make your way to the climactic final battle between man and shark <*>The Academy Award ® winning theme from John Williams brings the intensity of Jaws to life <*>A terrifying 25-foot long 3-ton virtual shark

“Jaws is one of the most recognizable and beloved movie franchises of all time, and it’s been an amazing opportunity to interpret the thrilling film as a game,” said Jon Walsh, CEO of Bytemark Games.“We think it has everything that makes a great casual game– fun, easy-to-learn touch controls, along with exciting gameplay that ramps up quickly and keeps players challenged from beginning to end.”

“It has been 35 years since Jaws terrorized the shores of Amity Island and now he has resurfaced in the realm of apps, ready to prey once again,” said Calvin Lim, Director of Mobile Sales, Universal Partnerships&Licensing.“The combination of simple touchscreen mechanics, visually stunning graphics and the original theme score make for a complete game that will keep you playing over and over again.”

Download Jaws in the App Store: http://itunes.apple.com/us/app/jaws/id386656261?mt=8

View the official trailer: http://vimeo.com/14189987

About Jaws

Based on the popular bestseller by Peter Benchley, directed by Steven Spielberg and produced by Richard Zanuck and David Brown, Jaws both fascinated and terrified audiences, breaking box office records upon its release in 1975. Filled with heart-stopping tension and stunning power, the powerful film launched director Steven Spielberg’s phenomenal commercial success and won three Academy Awards ® : Best Sound, Best Original Score and Best Film Editing. In addition, the memorable score by John Williams won a Golden Globe Award for‘Best Score’ and was named one of the Top 100 Films by the American Film Institute.

Jaws also introduced the predatory shark as a new cinematic icon and struck a primal chord with audiences who connected overwhelmingly with the film’s mixture of action adventure, terror, and moments of hilarity. The impact was so enduring that audiences never looked at the water the same way again in this suspenseful story of an eastern seaboard community terrorized by a giant white shark.

About Universal Partnerships&Licensing

UP&L oversees Universal’s consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal’s theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio’s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.

About Bytemark Games

Bytemark Games is a digital mobile game publisher based in Toronto, Canada. Bytemark works with world leading developers and brand holders to deliver outstanding game experiences to casual mobile gamers across the globe.

Chris Heintz, TriplePoint for Bytemark Games

(415) 692-5486

heintz@triplepointpr.com


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