KEEPING THE WHOLE FAMILY ENTERTAINED JUST GOT EASIER THANKS TO NINTENDO DSiWARE

Thursday 20th May– Prepare to be scared as Nintendo and Electronic Arts (NASDAQ:ERTS) launch three horror stories by bestselling author Anthony Horowitz, exclusively to FLIPS on Nintendo DSiWare.

For the first time ever, you’ll be able to read the three new macabre stories by No. 1 bestselling author Anthony Horowitz, ahead of the horror collection being published in book form by Walker Books this September. As part of the range of titles from EA FLIPS, players will be able to download this exclusive content from the Nintendo DSi Shop from 21st May.

Anthony Horowitz commented,‘I think it's great that my horror stories are going to be available on the DSiWare service. It's the best of both worlds...the fun and interactivity of a computer game combined with the pleasure of reading. This is definitely the way forward."

With summer holidays just around the corner, the plethora of games on DSiWare will keep the whole family entertained for hours. The DSiWare service offers over 150 items of software to download. From the challenges of Dr Kawashima’s: Little Bit of Brain Training to the creativity of a portable animation studio, Flipnote Studio and a multitude of pick up and play games, DSiWare has something for everyone.

DSiWare is available to download onto all the consoles in the Nintendo DS family including the newest member, Nintendo DSi XL. Those using the console to read More Bloody Horowitz will find the larger and wider viewing angled screen provides greater comfort for the eyes.

Anthony Horowitz’s three stories from MORE BLOODY HOROWITZ will be available on EA FLIPS - a range of interactive books aimed at children, combining all the fun of the Nintendo DS and Nintendo DSi console with the educational benefits of a good read.

So get ready to be gripped by the combination of drama and puzzles in More Bloody Horowitz, available to download exclusively on Nintendo DSiWare on 21st May for 200 DSi points

For further information, please contact the Nintendo Press Office on:

Email: Nintendopressoffice@redconsultancy.com

Tel: 0845 259 1325

-------Ends---------

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.4 billion video games and more than 565 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.

Anthony Horowitz

Anthony Horowitz is best known as the creator of reluctant teenage superspy Alex Rider ( www.alexrider.com). 2010 marks 10 years of the global phenomenon that is Alex Rider. The Alex Rider books have not only achieved impressive sales (over 12 million copies in the UK alone, with translation into 28 languages) but fundamentally changed boys’ attitudes to reading. In 2006, the first Alex Rider adventure, STORMBREAKER, hit movie screens worldwide. June 2010 sees paperback publication of the new Alex Rider adventure, CROCODILE TEARS. In addition to being a bestselling author, Anthony is an acclaimed screenwriter, guaranteed to pull in TV’s biggest audiences for the shows he creates and writes, including MIDSOMER MURDERS, FOYLE’S WAR and COLLISION. In whichever medium, Horowitz delivers gripping, high quality family entertainment and the tales in MORE BLOODY HOROWITZ offer macabre fun for the whole family– think“TALES OF THE UNEXPECTED” with a slash of Tarantino!

ABOUT FLIPS

FLIPS has been designed to give children of all ages a fun new way to read their favorite books. EA has worked with some of the UK’s leading publishers of children's books and magazines, including Egmont and Penguin Publishing, to bring modern classic titles from critically acclaimed authors such as Cathy Cassidy, Eoin Colfer, Enid Blyton, and the various writers from the popular boys series,‘Too Ghoul for School’ to the DS. Each FLIPS title features multiple books and the first four titles are already available exclusively on Nintendo DS at all good retailers.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. Blackfriars Bridge; J-Train; Betty Willingale additional material to MORE BLOODY HOROWITZ written by Anthony Horowitz© 2010 Stormbreaker Productions Ltd. Licensed by Walker Books Ltd., London. J-Train from HOROWITZ HORRORS published in the USA by Philomel Books, a division of Penguin Young Readers Group. All other trademarks are the property of their respective owners.

About The Walker Group

Walker is the world's leading independent publisher of children's books. Working with the best authors and illustrators, Walker Books is renowned for its truly original publishing and outstanding quality. Home of books for all ages, from babies to teenagers, Walker publishes the books that children grow up with and always remember. Walker's licensing division manages licensing activity across several Walker brands including Maisy and all other Lucy Cousins properties; Guess How Much I Love You and new property Tilly and Friends. Walker Productions was launched in 2007 to develop Walker content for other media platforms. Walker is part of a vibrant international group that includes Candlewick Press in America, and Walker Australia. Walker is home to many award-winning authors and illustrators including Martin Handford, Anthony Horowitz, Helen Oxenbury, Michael Morpurgo, Anthony Browne, Mal Peet, John Burningham, Allan Ahlberg, Lucy Cousins and Michael Rosen.

Further information can be found at www.walker.co.uk


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.