Key gameplay update released for Dragons’ Den The Official Game on Apple devices

LONDON– 20 thMay 2011 - 2waytraffic, a global leader in the development, distribution and brand management of light entertainment, and DR Studios, an independent developer specializing in simulation entertainment experiences, have today released the first update for Dragons’ Den The Official Game, based on the hit reality TV show across Apple’s iPhone, iPad and iPod Touch devices.

Addressing directly the feedback received from players of Dragons’ Den The Official Game since its release, the update increases the length of each game from three inventions per round to five which not only adds an additional layer of strategy, but also more accurately reflects the average number of inventions featured in each episode of the television show. Also implemented in the update is a‘Retire or Continue’ button at the end of every round, thus allowing gamers continuous play.

Dragons’ Den The Official Game is available internationally in the Apple App Store priced at $1.99/€1.99/£1.79 on iPhone and iPod Touch, and $2.99/€2.99/£2.79 on iPad.

For more on Dragons’ Den The Official Game the game visit the official website at

Or follow us on twitter at!/dragonsdengame

 Or visit the Facebook page at!/pages/Dragons-Den-The-Official-Game/123772311034681

About Dragons’ Den The Official Game

Marking the first time a game based on Dragons’ Den has been released on any mobile platform, you play as one of five virtual Dragons all with different skill sets, with each player being pitched five different products or services from aspiring computer controlled entrepreneurs. These are all based on real-life products or inventions, so players must decide whether or not to invest. Their aim is to choose a‘Goldmine’ investment and avoid the‘Flops’ with the overall goal to be the Dragon with the most profit after three rounds of investment.

Dragons’ Den The Official Game also features a multiplayer mode for up to five players. Each player takes turns to decide the investment while the computer AI randomly chooses the order of the Dragons. Each Dragon will then be prompted to take their turn deciding if they want to invest or not.

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For further information please contact:

Simon Callaghan

Johnny Atom Productions


T: +44 (0)203 176 0139

M: +44 (0)7867 514554

About DR Studios

Since its inception, DR Studios has focused on one genre of game and in doing so, has built an enviable reputation for making critically acclaimed games and with its imminent game launches, DR Studios continues to prove itself as a world class developer of simulation entertainment experiences.

About 2waytraffic

2waytraffic is a global leader in the development, distribution and brand management of light entertainment content across multiple platforms, including television, mobile, interactive and consumer products.

The company is an integral part of Sony Pictures Television’s (SPT)’s production business, which has a presence in key territories around the world, including the US, UK, Germany, France, Italy, the Netherlands, Russia, Brazil, the Middle East and Hong Kong.

As part of the SPT family, 2waytraffic has access to one of the largest and most diverse light entertainment catalogues in the world. This  high quality catalogue includes the classic Who Wants To Be A Millionaire?, Dragons’ Den, Brainiest and The Dating Game, as well as new hits such as Stand Out from the Crowd, The Duellists and Plain Jane


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